Ghost-Themed Decor Is Dominating Halloween This Year — Shop the Trend

Product Images: Target | Pottery Barn / PB Teen
Photo Illustration: Aly Lim
Product Images: Target | Pottery Barn / PB Teen
Photo Illustration: Aly Lim
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Buyers beware: this Halloween home decor will haunt you. With shoppers already gearing up for spooky season, the hunt for unique seasonal items has unearthed a theme: the friendly ghost. The latest batch of Halloween trinkets are characterized by shiny white marble, glowing white fabric, and painted ghost faces that come across as more adorable than frightening.

This year, retailers turned to ghosts as a source of major inspiration, dreaming up everything from chilling charcuterie boards to playful bath mats. Although their eerie reputation precedes them, these ghouls have proven to be some of the most versatile creatures in the afterlife. Depending on the nature of the spirited merchandise in question, they can appear ethereal, bewitching, or just downright friendly, and they'll transform your home accordingly. The graveyard is truly the limit, making these ghostly items surefire hits on social media platforms like TikTok.

Among some of the most viral ghosts so far are pastel pillows from HomeGoods, Target's fan-favorite $5 mugs, and Anthropologie's glass juice cups, which continue to sell out online. "I freaking love these ghosts, I love ghost stuff so much," TikTok user @roseybeeme attested while showing off her own autumnal Anthropologie haul. Ghosts have become so popular this year, some creators have even taken to DIY-ing their own decor, including a makeshift Gus the Ghost pillow from Pottery Barn and these viral cheesecloth sculptures.

If you can't get enough of the seasonal decor, shop our ghoulish guide to some of this year's best haunts and prepare to add to cart.

PB Teen Ghost Pillow
pbteen.com

PB Teen Ghost Pillow

PB Teen Ghost Pillow ($46)

This fluffy ghost pillow is more friendly than it is scary. Supersoft fibers make your new ghost friend a super-comfy addition to Halloween and beyond.

Anaïs Mini Ghost Candles
anaiscandle.com

Anaïs Mini Ghost Candles

Anaïs Mini Ghost Candle ($38)

These Halloween ghost candles smell just as good as they look. Warm notes of cinnamon, citrus, and chrysanthemum make these chic ghouls a functional fall must have.

Target Ghost Mug
target.com

Target Ghost Mug

Target Stoneware Figural Mug in Ghost ($5)

This sweet mug went viral for its affordable $5 price tag and adorable painted face. Fill with PSL for the full spooky season experience.

Williams Sonoma Ghost Cheese Board
williams-sonoma.com

Williams Sonoma Ghost Cheese Board

Williams Sonoma White Marble Ghost Cheese Board ($60)

This cheese-board ghost is crafted from pure white marble, making it ideal for spooky desserts and charcuterie boards. Plus, each one is slightly unique, making it especially hard to put away after Halloween is over.

Pottery Barn Gus the Ghost Pumpkin Pillow
potterybarn.com

Pottery Barn Gus the Ghost Pumpkin Pillow

Pottery Barn Gus the Ghost With Pumpkin Pillow ($86)

An updated version of Pottery Barn's viral Gus the Ghost pillow, this decor comes bearing gifts. With cozy yarn-dyed fiber and a tiny pumpkin in tow, Gus is the perfect choice for fall.

Crate & Barrel Ceramic Ghost
crateandbarrel.com

Crate & Barrel Ceramic Ghost

Crate & Barrel LED Ceramic Halloween Ghost ($13)

These minimalistic ghosts come with soft LED lights, allowing them to glow in the dark. Use them as tiny table toppers or scatter them throughout the house for a haunting touch this Halloween.

10 Strawberry Street Ghost Candy Dish
homegoods.com

10 Strawberry Street Ghost Candy Dish

Ten Strawberry Street Ceramic Ghost Candy Dish ($10)

Delight trick-or-treaters with candy straight from a ghost's mouth. This one is super friendly and only $10, with text inside reading, "Boo!"

Target Ghost Throw Pillow
target.com

Target Ghost Throw Pillow

Target Lush Décor Ghost Shape Halloween Novelty Throw Pillow ($36, originally $40)

At 16 inches by 18 inches, this sweet ghost decor stands tall. It features faux velvet fabric and an embroidered expression, making it a great addition to any spooky bedding or couch this season.

Pottery Barn Ghost Condiment Server
potterybarn.com

Pottery Barn Ghost Condiment Server

Pottery Barn Figural Ghost Stoneware Triple Condiment Server ($59)

Three's a party. This friendly group of ghouls is perfect for serving up appetizers or spicing up your spooky dinnerware.

Target Moving LED Ghost Sculpture
target.com

Target Moving LED Ghost Sculpture

Target Hyde & EEK! Boutique LED Faux Neon Rope Ghost with Moving Arms ($35)

No batteries required. This light-up LED ghost can be hung indoors or outdoors, featuring 363 white and green LED bulbs that make the arms appear to move.

Pottery Barn Ghost Serving Platter
potterybarn.com

Pottery Barn Ghost Serving Platter

Pottery Barn Figural Ghost Stoneware Serving Platter ($59)

This ghostly ceramic serving platter is perfect for entertaining guests at any upcoming Halloween parties. It also makes for a seasonal hostess gift if you can stand to part with it.

Kohl's Ghost Accent Rug
kohls.com

Kohl's Ghost Accent Rug

Kohl's Celebrate Together Halloween Ghost Accent Rug ($15, originally $25)

Add a touch of Halloween spirit with this group of friendly ghosts. This accent rug also doubles as a welcome mat, with nonskid backing for indoor usage.

Target Ghost Pitcher
target.com

Target Ghost Pitcher

Target Threshold Halloween Ghost Stoneware Pitcher ($15)

This ghost pitcher is the epitome of spooky. Haunt your guests this Halloween with some of the cutest kitchenware we've ever seen (but beware: it sells out quickly online).

Amazon Ghost Coffee Glasses
amazon.com

Amazon Ghost Coffee Glasses

Amazon Halloween Mug Mason Jar Glass Cups with Lids and Straws ($25)

You can't have spooky season without your favorite fall beverage. This set comes with two ghostly glasses, bamboo lids, and matching glass straws (and yes, it also comes in pink).

Target Hanging Ghost Decor
target.com

Target Hanging Ghost Decor

Target Hyde & EEK! Boutique Fabric Hanging Ghost ($15)

This hanging ghost is perfect for indoor Halloween decor. The attached top loop makes for easy setup, and it looks adorable in any space.

Luke Adams Ghost Wine Glass
1hotpieceofglass.com

Luke Adams Ghost Wine Glass

Luke Adams Tiny Animal Wine Glass in Ghost ($32)

With the Anthropologie juice glasses already sold out, these eerie wine glasses are a spooky alternative. Get into the Halloween spirit with drinkware featuring handmade ghouls at the bottom of each glass.

Walmart Tabletop Ghost
walmart.com

Walmart Tabletop Ghost

Walmart Way to Celebrate Halloween Felt Tabletop Decoration ($4)

Everyone needs this ghost buddy in their lives. Specifically designed for tabletops, this felt ghost can live happily anywhere, making an especially cute freestanding addition to any desk or coffee table.

Target Ghost Tote Bag
target.com

Target Ghost Tote Bag

Target Hyde & EEK! Boutique Reusable Ghosts Halloween Trick or Treat Tote Bag ($3)

Finding a trick-or-treating bag that's as cute as it is sturdy is easier said than done. Thankfully, this ghostly tote checks all the boxes. It's reusable, too!

Kirkland's LED Ghost Banner
kirklands.com

Kirkland's LED Ghost Banner

Kirkland's White LED Ghost Banner ($15)

Erring on the more eerie side, these LED ghosts will help make any space look a bit more bewitching. Each banner includes five prelit ghosts — just add batteries to bring to life.

Bed Bath & Beyond Ghost Canisters
bedbathandbeyond.com

Bed Bath & Beyond Ghost Canisters

Bed Bath & Beyond Strawberry Street Ceramic Halloween Ghost Canisters ($34)

These ghost canisters are so cute, it's scary. The set comes with two containers perfect for keeping candy, cookies, or any other treats safe and sound this Halloween.