The Best New Arrivals at West Elm — From Curved Sectionals to Bouclé Pillows

West Elm Colin King Stripe Rug ($320, originally $399)

If you're looking for a subtle way to tap into the season's color palette, look no further than this practical stripe rug, which oozes such a cozy autumnal flair thanks to its chocolate coloring. The decor is available to shop in several different sizes, giving you the freedom to incorporate it into just about any room of your home. Plus, it's made from a textured jute-cotton blend that's durable and won't show dirt or wear as easily.