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There's a new Halloween must have flying off the shelves at Target: a very adorable ghost throw pillow. Created by the retailer's Hyde & Eek! Boutique brand, the cushion is shaped like a cartoon-style ghost with its mouth ajar and tiny hands raised at its side, measuring a total of 16 inches in both length and width. Covered with super-soft sherpa material, it's the ideal companion for watching scary movies while snuggled up at home. Oh, and did we mention it only costs $10? Yep, that price is pretty darn hard to resist.
Similar to Target's ghost mug last year, the not-so-spooky pillow has become a highly coveted item since stores began rolling out Halloween merchandise in August. TikTokers are documenting their journeys to track down the fluffy couch topper, often visiting multiple stores before finding one in stock. Thanks to all the social media hype, the ghost pillow is currently sold out on Target's website, and some people are even reselling them on eBay and Mercari for two to three times the original price. If you have your heart set on adding one to your decor collection, we suggest reserving it for in-store pickup online at whichever location near you has one.
Read ahead to see how shoppers are styling the un-boo-lievably cute ghost pillow in their homes, and keep reading to shop other Halloween pillows Hyde & Eek! released for fall.