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I Tried Ouai's Detox Shampoo and Fell in Love
As someone whose scalp goes through the wringer during the wintertime, clarifying shampoos have always been on my radar.
The Hidden Beauty Detail You Might Have Missed in the Season 3 Premiere of Succession
If you watched the season three premiere of HBO's Succession on Sunday, you probably missed the quick cameo from one of our favorite hair-care brands.
FYI: Ouai Makes the Best-Smelling Dog Shampoo That Also Leaves Fur Softer Than Ever
I'm no stranger to splurging on my pup.
I Wish You Could Smell This Ouai x Byredo Dry Shampoo Through the Screen — It's That Good
What happens when the hottest hair-care line and an ultratrendy fragrance brand join forces?
Celebrity Hairstylist Jen Atkin's Ouai Shampoos and Conditioners Got a Major Upgrade
In an attempt to stay positive, I'm looking at being in lockdown as an opportunity for those of us who need it to give our hair a much-needed break.
I Curl My Hair Every Day, but This Air Dry Foam May Convince Me to Skip Styling For Good
I'll admit it — I'm not very adventurous when it comes to my hair.
I Have Fine Hair, but Ouai's New Shampoo and Conditioner Gives Me Major Bounciness
As someone with fine hair, I have to work at giving it that freshly blown-out look.
Ouai Just Dropped 2 New Body Products That Are Both Ridiculously Luxurious
Jen Atkin is officially leaning into body care.
Thanks to This Body Oil, I Now Have a Post-Island-Vacation Glow
The Ouai Hair and Body Oil ($32) makes my skin look like I just summered on an island getaway.
The Best Gift Sets Available at Nordstrom For People Who Are Serious About Beauty
Procuring a holiday gift set is an easy way to win gifting this season, especially when it comes to looking for a present for the beauty obsessed in your life.
Paid Content For Nordstrom
Ouai Just Came Out With a New Fragrance, and You'll Love It as Much as the Hair Care
Jen Atkin has already given women across America better hair, but now she's out to make us smell better, too.
Jen Atkin Told Us We're Shampooing Wrong, and We're Ouai on Board With This Trick
During a recent event to discover the latest batch of Ouai hair care products, Jen Atkin had a lot of tips to share, and everyone in the room listened like it was a matter of hair life or death.
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