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One amazing byproduct of makeup and beauty products is feeling good, and not just in how you look. Sure, nailing a perfect cat eye or finally buying that right shade for your skin tone is like finding the holy grail. But beauty is about more than those things; it's also about feeling confident in your brand of choice.
It's no secret that the beauty industry lacks diversity, but growing brands run by women and women of color have thankfully been on the rise. Since women wear makeup for themselves, finding companies that honor that is important. That's why we've put together a list of the best beauty products from Latina-owned brands that can be found at Sephora inside JCPenney and at the InStyle Salon. These items will have you looking and feeling your best, since that's what beauty is all about.
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