Best Beauty Products You Can Get at JCPenney
13 Amazing Beauty Products From Latina-Owned Brands You Need Right Now
As POPSUGAR editors, we independently select and write about stuff we love and think you'll like too. If you buy a product we have recommended, we may receive affiliate commission, which in turn supports our work.
One amazing byproduct of makeup and beauty products is feeling good, and not just in how you look. Sure, nailing a perfect cat eye or finally buying that right shade for your skin tone is like finding the holy grail. But beauty is about more than those things; it's also about feeling confident in your brand of choice.
It's no secret that the beauty industry lacks diversity, but growing brands run by women and women of color have thankfully been on the rise. Since women wear makeup for themselves, finding companies that honor that is important. That's why we've put together a list of the best beauty products from Latina-owned brands that can be found at Sephora inside JCPenney and at the InStyle Salon. These items will have you looking and feeling your best, since that's what beauty is all about.
Kat Von D Lock-It Concealer Crème
Finding a concealer that actually does what it's supposed to do can be life changing. The Kat Von D Lock-It Concealer Crème ($26) provides lush and full coverage, just the kind women want.
Bésame Cosmetics Cake Mascara
Bésame Cosmetics Cake Mascara ($25) is anything but your traditional wand mascara. This dry cake is activated with water and applied with a brush. Unlike other mascaras, it can be used as an eyeliner and brow filler, too.
Kat Von D MetalMatte Mini Eyeshadow Palette
It's easy to blend a little shimmer into your day with the Kat Von D MetalMatte Mini Eyeshadow Palette ($39).
It's a 10 Miracle Hair Mask
The It's a 10 Miracle Hair Mask ($26, originally $31) can be used every day or as a special treat for your hair to help bring it back to life after being damaged by styling.
Bésame Cosmetics Snow White Classic Color Lipstick
Snow White's look is iconic, and part of that is her red lip. With the Bésame Cosmetics Snow White Classic Color Lipstick ($24), you may not turn into a Disney princess, but you'll certainly rock a red lip like one.
Kat Von D Shade + Light Eye Contour Brush
Having a good brush is super important for crafting the right look, and the Kat Von D Shade + Light Eye Contour Brush ($27) lets you get those sharp angles you've seen in YouTube tutorials.
Bésame Cosmetics Brightening Violet Powder
The Bésame Cosmetics Brightening Violet Powder ($22) is a finishing powder with a light violet scent that leaves skin looking smooth and matte.
The Original Beautyblender
For those looking to step up their blending game, The Original Beautyblender ($20) helps you perfectly achieve a streak-free application.
Bésame Cosmetics Ever After Translucent Pearl Powder
You don't have to be a Snow White fan to love the Bésame Cosmetics Ever After Translucent Pearl Powder ($35), which sets your makeup until you're ready to have it come off.
Beautyblender Liquid Blendercleanser
Not cleaning your makeup tools is beyond gross and can lead to a buildup of bacteria. Keep your Beautyblender clean with Beautyblender Liquid Blendercleanser ($13).
Kat Von D Studded Kiss Crème Lipstick
The Kat Von D Studded Kiss Crème Lipstick ($19) manages to feel edgy and classic at the same time with its studded case and perfectly smooth application that comes in 41 shades.
It's a 10 Miracle Leave-In Plus Keratin
Keep hair looking and feeling smooth with It's a 10 Miracle Leave-In Plus Keratin ($17, originally $21), which is a nourishing treatment that will leave hair feeling soft and more manageable.
Kat Von D I Am Divine Palette
Kat Von D I Am Divine Palette ($38) is a limited-edition palette with vibrant shades inspired by the iconic drag queen Divine.
