Makeup Brands Owned by Latinas
10 Latina-Owned Beauty Brands You Want to Get Your Hands On ASAP
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Behind every great makeup brand there's an innovative creative mind, and in the case of these 10 beauty companies, the lead has been taken by a Latina.
Each woman is dedicated to empowering anyone who wears makeup to look and feel their best, and each brand features trendy products you'll want to add to your everyday routine. From your beloved Beautyblender to that Kat Von D Studded Lipstick in Lolita you wear all the time, these are the brands and beauty buys you should know.
1 Birdy Lashes
This new brand specialized in fake lashes is the brainchild of Mexican beauty Vlogger Yasmin Maya who started her Youtube beauty channel in 2012 and has now over 3 million followers on the video platform.
Birdy Lashes Gemini Lashes ($12).
2 Reina Rebelde
Regina Merson started Reina Rebelde as an homage to Mexican culture, especially the beauty routines she found in telenovelas. The beauty brand's product line celebrates women's multifaceted personalities by encouraging them to be both reinas and rebeldes. It features everything from eye palettes to lipsticks that all scream, "I have arrived."
Try: 4 Play Wet Dry Eye Color ($20)
3 Bésame Cosmetics
Bésame Cosmetics has trailblazer Gabriela Hernandez to thank for a beauty brand that embraces the romanticism behind makeup. Gabriela wanted women to feel enamored with all they could do with makeup and how it made them feel.
Try: Sun Kissed Delicate Rouge ($25)
4 Kat Von D
Everyone's favorite beauty brand was actually founded by a Latina — yes, Kat was born in Mexico to Argentinian parents. From its start in 2008 to today, the cult brand has expanded to include super-longlasting products and amassed a huge social media following.
Try: Tattoo Eyeliner ($20)
5 Gaby Espino
The well-known telenovela actress created consumable social content tied to a line of beauty products featuring some of her favorite shades. She hoped to inspire those who had admired her makeup routine from afar for years.
Try: Buh Bye Baby ($25)
6 Melt Cosmetics
7 Tata Harper
This Latina's beauty brand appeals to those who are wary of chemicals in beauty products. All of Tata's launches are completely free of synthetics and embrace the wellness side of skin care and makeup.
Try: Illuminating Moisturizer ($85)
8 Battington Lashes
One of the creative minds behind Battington Lashes is TV personality Lilliana Vazquez. Her affinity for beauty and all things empowering are clear in the beautiful false lashes she releases.
Try: Harlow Lashes ($26)
9 Joanna Vargas
The famous Mexican-American facialist's skin care line features luxurious natural products that help you achieve your best complexion ever.
Try: Rejuvenatio Serum ($100)
10 Beautyblender
Every Beautyblender-lover has Rea Ann Silva to thank for the magic that is created with a Beautyblender. Rea Ann credits her passion and determination for her success. Her goal was always to create a flawless foundation blend with a product that was accessible for all.
Try: Beautyblender Bubble ($20)
11 Circa Beauty
Hollywood-inspired makeup line Circa Beauty has Eva Mendes leading its creative direction. The beauty brand boasts everything from the perfect red lipstick to longlasting eye shadows to amazing brushes.
Try: Studio Set Translucent Powder ($12)
