9 Latina Brand Owners Share What Beauty Means to Them

"To me, beauty is an evolving concept of expression that changes over generations, and it allows men and women alike to express the way they feel through art. It's very relaxing, therapeutic. It sets the tone for what your day is going to look like. And as a Latina cosmetic business owner, I love empowering beauty-lovers to wear vivid colors — colors that resemble our roots. It's essential for me to always keep my culture at top of mind when it comes to creating products." — Gabriela Trujillo, founder of Alamar Cosmetics