Proven's Personalized Skin-Care System ($200)
Proven Skincare made its mark on Shark Tank in 2020, but may have been a little ahead of its time with its use of AI because the Sharks ultimately passed on investing. The brand's premise is pretty cool: it uses a proprietary AI-powered algorithm that analyzes 47 factors that impact your skin, from humidity levels and water hardness to stress and sensitivity. Based on that data, it recommends a three-step routine tailored specifically to you. One of our contributors put the system to the test and was matched with a daytime moisturizer, nighttime moisturizer, and serum. You can check out her comprehensive review of Proven Skincare for the deep dive.
Editor Quote: "When I began the regimen, I had a few scattered red pimples across my face. After doing the nighttime routine, complete with a cleanser, serum, eye cream, and night face cream, my skin was redder than normal. But that's to be expected, especially when you're beginning a new regimen with active ingredients. The next morning, though, my pimples were drastically reduced in size and redness. We were off to a good start! I began to use the products in earnest, following each step and never forgetting to cleanse at night or swipe on my eye cream before bed." — Lee Musho, former branded content editor
