These Major Retailers Are Hosting Alternative Prime Day Deals — Here's What to Shop

Ninja 4QT Air Fryer ($69, originally $89)

Happening from July 10 through Thursday, July 13, Walmart is offering some of its biggest deals of the season through the Walmart+ Week, which includes deals of up to 50 percent off on everything from trendy fashion pieces and cool kitchen essentials to new tech, smart TVs, and more. This top-rated Ninja Air Fryer is just one of many kitchen staples that you can score on sale ahead of the event.

Apple AirPods with Charging Case (2nd Generation) ($99, originally $129)

If you've yet to invest in a pair of AirPods, now's your chance as the compact tech essential is currently on sale at Walmart's rival Prime Day sale. The noise-canceling headphones boast advanced audio capabilities, allowing you to tune out any outside noise and focus in on your favorite playlist instead.

The Original Allswell 10" Bed in a Box Hybrid Mattress ($247, originally $349)

Your sleep is the ultimate investment and a durable mattress can seriously improve the quality of your rest — especially if it's as highly rated as this model from Allswell. With more than 3,000 rave reviews, the comfortable mattress boasts a hybrid design which seamlessly blends the support of a classic spring style with the softness of a memory foam.

West Elm Bondi Outdoor Lounge Chair & Ottoman Set ($350, originally $499)

To rival Prime Day, West Elm is running a bevy of different promotions that make upgrading your home and backyard space that much easier — and more budget-friendly. For a limited time, shoppers can get an extra 15 percent off select clearance pieces, just like this outdoor chair and ottoman set.

West Elm Callan 2-Piece Chaise Sectional ($980, originally $1,399)

Besides the extra discount on clearance furniture, West Elm has also added a ton of new pieces to its clearance section, where shoppers can regularly find products for up to 60 percent off. This model is one of the most comfortable sofas from West Elm which boasts a midcentury modern design that's elevated by tufted cushions and a versatile light gray coloring.

AllClad 8-In. Fry Pan ($50, originally $110)

Finding an under-the-radar deal on AllClad cookware feels a little like a unicorn sighting — it's unexpected, it's magical, and even for a shopping editor, it's undoubtedly rare. Fortunately, you can score this bestselling frying pan from the brand on sale through Home & Cook. Even if you're not the most skilled chef, you'll have no problem whipping up a variety of dishes in this cookware.

New Balance 31327 Sneaker ($80, originally $100)

From TikTok to the wardrobes of Hollywood's most stylish celebrities, New Balance sneakers are popping up everywhere these days. This sporty everyday shoe is one of the brand's most popular silhouettes, and it's available to shop in three unique colorways. Best of all, it's one of many deals that are available to shop at Nordstrom's Anniversary Sale, which is open now to members and will soon open up to the general public on July 17.

Mother Frayed High-Waist Flaire Jeans ($170, originally $258)

These Mother jeans are designed with curves in mind. Made from the brand's signature denim material, the pants hug the body in all the right ways, while still providing enough wiggle room to keep you feeling comfortable. The frayed ankle design completes these jeans with a more rugged, distressed look, while the high-waisted silhouette ensures they'll stay up firmly on your waist without any fuss.

Quay Australia It's My Way 59mm Gradient Cat Eye Sunglasses ($43, originally $65)

As any fashion-lover will tell you, a stylish pair of sunglasses can make all the difference in taking an outfit from good to truly great. Evidently, the Nordstrom Anniversary Sale has no shortage of deals on designer sunglasses and frames from top brands — including this cat eye-centric pair from Quay.

Brooklinen Organic Duvet Cover ($167, originally $209)

Shopping all of the best Prime Day deals can take a lot out of you, which is precisely why Brooklinen's ongoing alternative sale provides the perfect opportunity to stock up on cozy bedding essentials — that way you can enjoy a quality night's rest (or at least a serious nap) the moment the summer sales event ends. This airy duvet covet is a total winner in our books — just read through our review of the Brooklinen Organic Collection to see why.

J.Crew Featherweight Cashmere Cropped Cardigan Sweater ($100, originally $148)

Cashmere for summer? Actually, pretty groundbreaking. While the plush material might be more widely associated with cozier seasons like fall or winter, that doesn't mean you can't still stock up on quality cashmere pieces for the summer, too. For a limited time at J.Crew, shoppers can do just that as the brand is hosting an end-of-season sale which features deals of up to 40 percent off cashmere, 30 percent off kids' styles, and up to 70 percent off on select seasonal staples.

Cetaphil Oil-Free Moisturizer ($15)

Just in time for Prime Day 2023, Target has unveiled a rival sale of its own which features deals of up to 50 percent off on products that span across all major categories — including tech, home, fashion, and beauty. Happening now through July 15, shoppers can score major markdowns on bestselling products through Target Circle Week, including deals like a free $10 gift card on select beauty and health purchases totaling over $40. This Cetaphil moisturizer is included in the deal.

Dyson V8 Original Cordless Stick Vacuum ($300, originally $430)

Make home cleaning a breeze with this bestselling Dyson vacuum, which is cordless and designed to fit into even the tightest corners in your household. The unique home essential is rarely on sale, so we recommend scooping it up while you still can at the Target Circle Week sale.

Old Navy V-Neck Ruffle-Trim Cutout One-Piece Swimsuit ($23, originally $45)

Hailed as being one of the best Old Navy swimsuits, this peachy one-piece is a figure-flattering style you'll be excited to slip into over and over again this summer. Best of all, it's currently on sale at Old Navy's major clearance event, which features deals of up to 70 percent off on select swimwear, sandals, summer dresses, and more.

YETI Rambler Vacuum Bottle ($42, originally $50)

Calling all outdoor enthusiasts — REI's ongoing summer sale is the perfect place for you to get your shop on. Happening now, the adventure retailer is offering deals of up to 50 percent off on products from select brands like The North Face, Co-Op, and more. If you haven't yet invested in a Yeti tumbler, consider this your sign to finally make the splurge.

REI Co-op Base Camp 4 Tent ($314, originally $449)

We don't know about you, but we're looking to squeeze in as many road trips and camping adventures into our summer itinerary as possible — especially with July flying by. Fortunately, REI's current Prime Day alternative sale is offering markdowns on thousands of outdoor essentials, just like this durable camping tent.

Urban Outfitters Maci Polka Dot Mini Dress ($20, originally $69)

Urban Outfitters is set to host several Prime Day-adjacent sales that feature markdowns on the brand's biggest categories: fashion and home. In the lead up to the event, shoppers can also enjoy deals on already discounted items through the brand's sale section. This ethereal white dress is currently high on our shopping wishlist and (best of all) it's discounted, too.

Urban Outfitters Floria Boucle Chair ($450, originally $749)

Boucle is all the rage these days, and if you're looking for a unique way to embrace the fabric in your home, we recommend opting for something cozy and cute like this shapely accent chair. The style is wrapped in the softest material and boasts a unique frame that's unlike anything we've ever seen — making it feel truly one of a kind.

Saatva Classic Mattress ($1,695, originally $1,995)

Saatva's major summer sale is truly the gift that keeps on giving. For a limited time, shoppers can take advantage of price drops on all of the brand's bestselling mattresses — including this top-rated model. One POPSUGAR editor claims this mattress is so comfortable, it feels comparable to a luxury hotel experience. Read our review of the Saatva Original Mattress for the full product details.

Steve Madden Anders Sandal ($65, originally $90)

If you (like us) have been itching to add a couple more pieces to your ever-growing summer wardrobe, then the Zappos summer clearance event is the perfect place to kick off your next shopping spree. For a limited time, enjoy savings of up to 50 percent off on styles from some of today's most coveted brands — just like these sleek Steve Madden sandals.

Keurig K-Elite Single Serve K-Cup Pod Coffee Maker ($156, originally $190)

Best Buy is getting in on the savings with their Black Friday in July sale, which features deals on everything from major appliances and cooking essentials to cool tech gadgets and more.

Cuisinart P59BC-11BK 11-Piece Cookware Set ($100, originally $200)

We can never turn down a good deal when we see one, which is precisely why this sleek cookware set is sitting in our digital shopping carts as we speak. The 11-piece bundle comes with everything you'll need to complete your kitchen set, and — even better — it's now $100 off.

Madewell The Perfect Vintage Wide-Leg Jean ($50, originally $148)

One of our favorite Prime Day alternative deals comes from Madewell and in the form of these vintage wide-leg jeans — which are now on sale through the brand's big summer sale. From trendy denim essentials to stylish swimwear and breezy tops, shoppers can stock up on everything and more from the event. Plus, with deals of up to 70 percent off, you'll want to shop the sale sooner rather than later, as many styles are bound to sell out quickly.