These Major Retailers Are Hosting Alternative Prime Day Deals — Here's What to Shop

Apple AirPods with Charging Case (2nd Generation) ($99, originally $129)

If you've yet to invest in a pair of AirPods, now's your chance as the compact tech essential is currently on sale at Walmart's rival Prime Day sale. The noise-canceling headphones boast advanced audio capabilities, allowing you to tune out any outside noise and focus in on your favorite playlist instead.

West Elm Bondi Outdoor Lounge Chair & Ottoman Set ($350, originally $499)

To rival Prime Day, West Elm is running a bevy of different promotions that make upgrading your home and backyard space that much easier — and more budget-friendly. For a limited time, shoppers can get an extra 15 percent off select clearance pieces, just like this outdoor chair and ottoman set.

New Balance 31327 Sneaker ($80, originally $100)

From TikTok to the wardrobes of Hollywood's most stylish celebrities, New Balance sneakers are popping up everywhere these days. This sporty everyday shoe is one of the brand's most popular silhouettes, and it's available to shop in three unique colorways. Best of all, it's one of many deals that are available to shop at Nordstrom's Anniversary Sale, which is open now to members and will soon open up to the general public on July 17.

Mother Frayed High-Waist Flaire Jeans ($170, originally $258)

These Mother jeans are designed with curves in mind. Made from the brand's signature denim material, the pants hug the body in all the right ways, while still providing enough wiggle room to keep you feeling comfortable. The frayed ankle design completes these jeans with a more rugged, distressed look, while the high-waisted silhouette ensures they'll stay up firmly on your waist without any fuss.

Quay Australia It's My Way 59mm Gradient Cat Eye Sunglasses ($43, originally $65)

As any fashion-lover will tell you, a stylish pair of sunglasses can make all the difference in taking an outfit from good to truly great. Evidently, the Nordstrom Anniversary Sale has no shortage of deals on designer sunglasses and frames from top brands — including this cat eye-centric pair from Quay.

J.Crew Featherweight Cashmere Cropped Cardigan Sweater ($100, originally $148)

Cashmere for summer? Actually, pretty groundbreaking. While the plush material might be more widely associated with cozier seasons like fall or winter, that doesn't mean you can't still stock up on quality cashmere pieces for the summer, too. For a limited time at J.Crew, shoppers can do just that as the brand is hosting an end-of-season sale which features deals of up to 40 percent off cashmere, 30 percent off kids' styles, and up to 70 percent off on select seasonal staples.

Cetaphil Oil-Free Moisturizer ($15)

Just in time for Prime Day 2023, Target has unveiled a rival sale of its own which features deals of up to 50 percent off on products that span across all major categories — including tech, home, fashion, and beauty. Happening now through July 15, shoppers can score major markdowns on bestselling products through Target Circle Week, including deals like a free $10 gift card on select beauty and health purchases totaling over $40. This Cetaphil moisturizer is included in the deal.

Dyson V8 Original Cordless Stick Vacuum ($300, originally $430)

Make home cleaning a breeze with this bestselling Dyson vacuum, which is cordless and designed to fit into even the tightest corners in your household. The unique home essential is rarely on sale, so we recommend scooping it up while you still can at the Target Circle Week sale.

Old Navy V-Neck Ruffle-Trim Cutout One-Piece Swimsuit ($23, originally $45)

Hailed as being one of the best Old Navy swimsuits, this peachy one-piece is a figure-flattering style you'll be excited to slip into over and over again this summer. Best of all, it's currently on sale at Old Navy's major clearance event, which features deals of up to 70 percent off on select swimwear, sandals, summer dresses, and more.

Urban Outfitters Maci Polka Dot Mini Dress ($20, originally $69)

Urban Outfitters is set to host several Prime Day-adjacent sales that feature markdowns on the brand's biggest categories: fashion and home. In the lead up to the event, shoppers can also enjoy deals on already discounted items through the brand's sale section. This ethereal white dress is currently high on our shopping wishlist and (best of all) it's discounted, too.

Urban Outfitters Floria Boucle Chair ($450, originally $749)

Boucle is all the rage these days, and if you're looking for a unique way to embrace the fabric in your home, we recommend opting for something cozy and cute like this shapely accent chair. The style is wrapped in the softest material and boasts a unique frame that's unlike anything we've ever seen — making it feel truly one of a kind.

Keurig K-Elite Single Serve K-Cup Pod Coffee Maker ($156, originally $190)

Best Buy is getting in on the savings with their Black Friday in July sale, which features deals on everything from major appliances and cooking essentials to cool tech gadgets and more.

Madewell The Perfect Vintage Wide-Leg Jean ($50, originally $148)

One of our favorite Prime Day alternative deals comes from Madewell and in the form of these vintage wide-leg jeans — which are now on sale through the brand's big summer sale. From trendy denim essentials to stylish swimwear and breezy tops, shoppers can stock up on everything and more from the event. Plus, with deals of up to 70 percent off, you'll want to shop the sale sooner rather than later, as many styles are bound to sell out quickly.