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Authors Héctor García and Francesc Miralles interviewed the residents of a Japanese village with the highest percentage of 100-year-olds to gain context for Ikigai. In its simplest definition, ikigai means "a reason for living." The word holds great value to many folks in Japan — and now the secret is yours to behold, too. It's never too late to find your ikigai and embrace a life geared towards fulfillment and happiness!