On leading by example: Jasmin advised aspiring BIPOC entrepreneurs that "you have to be hungry to be a student of the business, because every day you're going to encounter a new challenge, and you're going to have to figure out how to pivot and continue to push through. If you don't have that hunger, you have to find it. If you're walking in the direction of your passion, everything falls naturally from there." And the direction of Jasmin's passion is certainly an admirable one: "To create joy in someone else and give them that moment that makes them feel special, that they're looking back at something that is beautiful but is also representative of them — that's what I'm doing this for," she said. "It's not about just selling something. My goal is to make women of color feel seen."
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