BlackBerry is Kim Kardashian's favorite phone brand, and the company thinks it can become yours, too. With its new Trade Up initiative, BlackBerry is offering to buy functioning iPhones from Apple devotees for over $500, an effort to promote the new Passport phone — and it just might work. Any iPhone user willing to buy a Passport from BlackBerry's website or Amazon will receive the trade-in value of their phone, plus a "top up" bonus in the United States and Canada.
This offer has been called everything from genius to desperate, but there's no denying that such a lucrative program will test the loyalty of many smartphone users. Would you ditch your iPhone for a big payout?