Google acquired Motorola Mobility in 2012, and the Moto X ($50 with a two-year contract, or $100 for custom color) is the first new smartphone made in the post-Google Motorola era.
Moto Maker is a website that allows users to go beyond black and white and customize everything from the backplate to the button colors to the wallpaper.
The 4.7-inch Android device has a 720p AMOLED display and 10MP rear-facing camera (2MP front-facing). It's powered by 2GB of RAM and weighs 130 grams. Motorola really focused on maximizing its battery by introducing a technology called "active display," which lights up only a small portion of the screen to show users notifications.
The Moto X can last up to 24 hours on a single charge, according to Motorola.
Another distinguishing feature about the phone is that it is assembled in the USA — Fort Worth, TX, to be exact.
