Meet the Man Who Designed All Your Apple Devices

Bono: "When you go out for a pint with Jony, it's kind of like going for a pint with the future, which is cool except you know he's not telling you what they've really got planned."

The profile mentions a "serious Ive" many times who is sworn to supersecrecy. His wife of over 20 years, writer Heather Pegg, and his twin sons have never been to the Apple design studio, because they aren't allowed. He won't even tell her what he's working on!