Meet the Man Who Designed All Your Apple Devices

"I think now more than ever it's important to be clear, to be singular, and to have a perspective, one you didn't generate as the result of doing a lot of focus groups."

No outside influences — the concepts, ideas, and creativity of Jony and his design team are highly protected and regarded. He is interested in purity, a theme that repeated itself in the profile and is iterated by Jony himself in his quote about the Apple Watch ("it's that pursuit of the very pure and very simple").