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The simplest things in life can sometimes be the hardest. This man’s unfortunate moment with snow shoveling, dubbed “a real life infomercial” by one commenter, was viewed a whopping 32.3 million times. In true Internet fashion, his fall was photoshopped into countless spinoffs that gained millions of views on their own, including “guy dancing at the club for 9-seconds,” “guy scoring a goal for 9-seconds, and “guy joining the Breakfast Club for 9-seconds.”