I've been a longtime Korean drama and K-pop music fan, and over the last few years it's been fun to watch Asian beauty trends become popular stateside — particularly Korean beauty trends. Korea is one of the leading trendsetters for entertainment, fashion, and beauty throughout Asia, so it's no wonder it's also making waves in the US and throughout Europe, too. BB creams and sheet masks are some of the Korean beauty products that have already become stateside hits, and with brands like Laneige (owned by Amorepacific) showing up on Target shelves across the nation, there's no denying that the Korean beauty wave is only gaining momentum.
Korean dramas are becoming increasingly popular for English-speaking populations thanks to sites like DramaFever.com that offer free Korean television series, variety shows, and movies all with English subtitles. Psy's "Gangnam Style" put K-pop on the map for a lot of Americans, and most recently Korean girl group 2NE1's hit "I am the Best" is featured in the current Microsoft Surface Pro 3 commercial. These actors and "idol" singers with their flawless skin and covetable beauty looks are at the heart of Korean beauty trends, and international beauty companies, retailers, and consumers are finally catching on.
Korean beauty finds are outfitted in creative, supercute packaging (re: cats, rainbow colors, and fruit!) and contain innovative ingredients (like snail enzyme) that are making their way to the US. Whether you're already a Korean beauty fan like myself or a newbie to the wonderful world of Asian beauty, here are my top five online shops that will satisfy your beauty cravings. I've also picked out some of my favorite finds from each site to help you start your own collection of Korean beauty faves.