Stop Believing These 7 Lies the Beauty Industry Has Told You

Somewhere along the way, companies that were marketing mineral powder used terms like "all-natural" and "fragrance-free." Women started to buy it in droves, because finally there was a foundation that was "so good for you that you can even sleep in it."

Women suddenly felt like they had the green light to fall asleep on the couch at night and not take off their makeup. This is simply not true. While many people with sensitive skin, allergies, or skin that is prone to breakouts will find that they have fewer skin problems when they wear mineral-based makeup, there is nothing better for you than cleansing and moisturizing before bed.

Besides, what must your pillowcases look like? If taking off your makeup at night is so difficult for you, invest $4 in the Up and Up Cleansing Towelettes from Target ($4), and leave them on your nightstand. Give your face a swipe, throw the towelette on the floor, and go to bed knowing you aren't aggravating your precious skin.

No. You simply cannot do this. Whenever I touch a client's face and realize that it is dry, I ask her if she is moisturizing regularly. Many times women will tell me that they use a "tinted moisturizer" in the morning and something heavier at night. This is a common mistake.

Tinted moisturizer is in fact a very sheer foundation. It feels and looks light, and it is hydrating to the skin, so its name reflects these properties. By no means is this product meant to replace your regular daily skin care. Women should use a moisturizer in the morning as well as a primer underneath tinted moisturizers to ensure that these very sheer products won't dissolve into skin throughout the day.

If you feel like daily face cream coupled with tinted moisturizer is too much, opt for a very light moisturizer in the morning. My go-to for clients who don't want to feel like they have too much hydration on their skin is Clinique Moisture Surge ($39). It is a lightweight aloe and water-based moisturizer that will soothe and hydrate the skin without feeling greasy.

I can spot a coconut oil user a mile away. Their skin is very rarely hydrated properly and can sometimes even be dehydrated to the point of flakiness. When I ask them what their skincare routine looks like, they will happily tell me that they use coconut oil to remove their makeup, for lip balm, for their day and night cream, they use it for everything!

I am so happy for you that you have found a product that is safe to use and has multiple purposes, however, I have found that most of my clientele is left with dry, undernourished skin when they dump all of their skin care in the garbage and replace it with this one jar of dense oil.

If you want to feel good about what you are putting on your face at night, try Shea Moisture Daily Hydration Overnight Face Oil ($9). Made with fair-trade, all-natural ingredients, this night oil promises hydration and skin renewal using coconut oil as one of its main ingredients.

Women often swipe foundation or concealer over their lids to minimize darkness and to create a base for their shadows and liners. This is a bad idea.

First off, you never want to put anything on your eyelid that is not meant to go on the eyelid. The soft tissue and skin that make up the eyelid are sensitive and can be easily penetrated, so you should always be sure that whatever products you use on your eyes are safe.

Second, foundations and concealers are often creamy and luminous, which means that instead of helping your eye products to stay on longer, they will actually dissolve and melt shadows and liners quickly. Use a light-weight eyelid primer like Benefit Stay Don't Stray ($26) to ensure that shadows stay put.