The Groundbreaking Beauty Campaigns That Completely Shook the Industry in 2018
It's 2018 — a time when a foundation range of 10 to 20 shades just won't cut it anymore and people are demanding real, Photoshop-free images in beauty campaigns. Last year's push for inclusivity created a ripple effect within the industry, challenging brands to up their game when it comes to representation.
This movement has inspired companies to recognize the many facets that make up our concept of beauty — not only the wide-ranging shades and complexities of skin tones, but also age, body image, and gender identity. Ahead, we've rounded up our favorite campaigns of 2018 that have redefined beauty.