The beauty community lost its damn mind when it recently learned that MAC products are coming to Ulta Beauty. Then, just days later, Urban Decay revealed it will debut four lip kit pairings exclusive to Ulta stores and online. Both of these pieces of news announced what we'd known for years: Ulta Beauty is a must-visit destination for shopping junkies.
To take your love of the powerhouse retailer to the next level (find out if you're addicted here), we dove deeper to unveil 12 amazing beauty products that launched (and, in many cases are still solely available) at Ulta Beauty.
From the Too Faced palette that will help you achieve all of your sunset beauty #goals to the Paul Mitchell smoothing iron that will take your strands from curly to straight in a matter of seconds (seriously, we couldn't believe the results!), read on for the items that will transform your routine.