Cheap Makeup at Ulta
Every Beauty Junkie Should Try These 12 Genius Products From Ulta — All Under $13
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Ulta, we heart you so hard. The massive beauty store is our go-to for a variety of makeup, skin care, and hair products, but we're particularly impressed by the affordable options available to beauty junkies. Here at POPSUGAR, we love testing out effective formulas with low prices. We rounded up our favorites for you to choose from — take a look at the essentials, and find out for yourself.
Too Faced Melted Latex Liquified High Shine Lipstick
Soft millennial pinks go with just about any beauty look, and the trend isn't dying down anytime soon. We apply this Too Faced Melted Latex Liquified High Shine Lipstick ($10, originally $21) when our face needs a subtle boost of color.
E.L.F. Powder Blush Palette
The pigmentation and blendable formula of the E.L.F. Powder Blush Palette ($6) are truly impressive. The colors look beautiful on the skin and instantly make you look more awake. This blush also has serious staying power — it won't fade all day long.
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer
If you have bags under your eyes, this Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer ($9) is your answer. It lasts all day and has excellent coverage.
Mario Badescu Facial Spray
Mario Badescu's Facial Spray ($7) is a burst of rose water, aloe, and herbs that is as soothing as it is refreshing.
Maybelline Baby Lips Glow Balm
Despite the popularity of mood-changing beauty products, they are scarcely found at the drugstore at this price point. This shade-shifting Maybelline Baby Lips Glow Balm ($4) leaves you with a pink tint while infusing your pout with moisture.
L'Oréal Voluminous Lash Paradise Waterproof Mascara
Shown center is the L'Oréal Voluminous Lash Paradise Waterproof Mascara ($10), the holy grail of drugstore mascaras. We tested out the newest product and were obsessed with its thickening and lengthening powers.
Makeup Revolution Vivid Baked Bronzer
Beauty experts rave over this Makeup Revolution Vivid Baked Bronzer ($6) that has subtle shimmer and blends well.
NYX Professional Makeup Liquid Suede Metallic Cream Lipstick
We tried this NYX Professional Makeup Liquid Suede Metallic Cream Lipstick ($7) in New Era, a deep metallic bronze, and we are utterly obsessed. It will be our go-to for a long-lasting lip.
Essence Get BIG Lashes Volume Boost Waterproof Mascara
You'll look like you're wearing falsies when you swipe on this Essence Get BIG Lashes Volume Boost Waterproof Mascara ($4) that never smudges.
CoverGirl Roses TruNaked Eyeshadow Palette
The CoverGirl Roses TruNaked Eyeshadow Palette ($12) is a newer product from the brand, but we already predict it will become a staple. The soft, rosy colors are so versatile — wear the lighter shades to the office or a plum smoky eye at night. Wet the darkest shade, and use it as an eyeliner. We love that affordable palettes are becoming a bigger trend in drugstores.
CoverGirl Clean Pressed Powder
I have had this CoverGirl Clean Pressed Powder ($7) is my cover-up rotation for over a decade now. Every time I use it, I get compliments on my smooth complexion. The powder reduces the appearance of pores and keeps oily skin in check. Sweep it on over liquid foundation for a flawless complexion.
L'Oreal Infallible Paints/Lips Metallic
The shimmery finish of L'Oreal Infallible Paints Lips Metallic ($10) in Moon Lust automatically gives you a cool-girl vibe. This formula has amazing staying power.
