How Ethos For Life Is Changing the Game For Women in Beauty
Here's a fact your bank account may not have seen coming: millennials in the U.S. spend more than $200 billion a year on products. When beauty brand marketer Kimberly Arnold read that staggering statistic in Forbes last year, she felt "absolutely floored" — so she quit her job and decided to tap into this flourishing demographic. The biggest differentiator for her, however, was that Arnold wanted to do it in an ethical and impactful way. Enter Ethos for Life, a new, carefully curated online shop that sells products from woman-owned brands that are ethically made, nontoxic, cruelty free, and vegan-friendly.
"I believe that if we can be more supportive of brands that are better for our communities and our planet, we can drive change across many industries," Arnold told POPSUGAR. She hopes that upstart shops like hers will inspire "big, corporate names" to do the same.
Though Arnold's background is in beauty, and most of her site caters to that audience, Ethos for Life also sells fashion and accessories. "Ethical fashion is slowly making its way [to the masses], and that's really exciting," she said. Read ahead to see what's available at Ethos For Life — and don't be surprised if you fall in love with a product (or five).