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Korean Beauty Trends 2017

7 Exciting Ways the K-Beauty Industry Will Evolve in 2017

Global brands double down on K-beauty
Image Source: Courtesy of Charlotte Cho

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Charlotte Cho is the editor in chief of K-beauty content site The Klog, which is dedicated to covering the innovative and fascinating world — and products — of South Korea. We are delighted to share her insights as a contributing editor on POPSUGAR Beauty.

I'm looking forward to another year of amazing K-beauty innovations and trends that will take the global beauty industry by storm. As I have done in years past, here are my predictions for K-beauty in 2017 that will keep everyone on their pretty little toes!

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