Ask just about anyone what their top five "desert island" beauty products are, and a good concealer is bound to make the cut. Most early mornings, a strong cover-up is what I reach for first — right after shutting off my alarm. Whether I use it for correcting dark under-eyes or attempting to hide the havoc a wine and cheese plate has wreaked on my skin, I will prioritize buying concealer over groceries. But perhaps I need not automatically reach for pricey options — because one $3 concealer is currently going viral, and you can scoop it up during your next Walmart run.
If you spend most of your life watching YouTube tutorials, you're probably familiar with this option. It's beloved by many a blogger who has smeared it under their eyes for the sake of faking a good night's sleep. It also has over 400 Ulta reviews, with an average of four stars. One particularly glowing review credits the cover-up for making "Everyone [love] my skin." Really, what more do you want?
And the hits just keep on coming: Pro Conceal comes in a whopping 29 shades, including eight color-correcting ones (such as an orange hue to brighten dark spots).
So sure, you could be a good nugget and get your full eight hours. But let's be real: you could also just slather this under your peepers the morning after you're out until 3 a.m.