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When Do Fenty Beauty Foundations Restock?

Rihanna Has the Best Response to a Complaint About Fenty's Sold-Out Foundation Shades

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In the days following Fenty Beauty's September 2017 launch, you could walk into any Sephora and see all the line's darkest shades of Pro Filt'r Soft Matte Longwear Foundation ($34) selling out. Photos of empty shelves on social media cued mass hysteria. While it was a beautiful thing to see black consumers coming out in droves to support a black-woman-owned brand, folks who didn't shop early were left wondering when a restock would come.

Rihanna finally answered prayers on Dec. 11. "Yeeeessssss what you guys been begging for. PROFILTR FOUNDATION #RIHstocks are finally back!!!," she wrote on Instagram. "Giving all my shade #400s a heads up for tomorrow so you get your hands on it before it's gone again!"

In the comments, one fan called out Rihanna for having taken so long — but she was ready to flex her customer service skills. "Girl six months later," user boujeebrownskin wrote. Rihanna replied, "Sis. We overstocked for 4 months plus, but what can I do when errbody luh da kid?!...also what's yo shade sis?"

Rihanna's been known to read her comments and DMs, especially when it concerns her makeup brand. She recently responded to a fan who asked her why she didn't have any transgender models for Fenty Beauty. "I don't think it's fair that a trans woman, or man, be used as a convenient marketing tool," she wrote back.

If you really don't want to miss the next restock of your foundation shade, you can always sign up for email alerts on

When Do Fenty Beauty Foundations Restock?
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