17 Best Brow Products on the Market
The conversation around eyebrows is divided: while some people love theirs to look full and bushy à la Cara Delevingne, others opt to keep them sharp and structured without a hair out of place, like Kylie Jenner. It's the never-ending "boy-brow" versus "Insta-brow" debate. If you (like some of us) waxed off most of your eyebrows in the eighth grade back before it was cool to have thick brows, we're well aware of which camp you're sitting in. Either way, whichever final result you prefer, there's no denying that you need the right tools on hand to make it happen.
In addition to maintenance items like brow serums, tweezers, and waxing strips, you're going to need the best of the best, and we've got you covered. Whether you're looking for fine-tipped eyebrow pens that allow you to draw thin, hairlike strokes or powders that give you that naturally thick look, drugstores and prestige beauty retailers alike are filled with plenty of different makeup options. We've asked POPSUGAR editors to share their go-to eyebrow makeup products, including brow gels that keep hair in place without flaking or feeling crunchy, pencils that fill in sparse areas, and pomades with high-impact pigment that won't fade for hours.
Check out the best eyebrow products ahead.
— Additional reporting by Ariel Baker
Best Micro-Fine Eyebrow Pencil
If you struggle to use brow pens but want a similar effect, this ultra-fine-tipped brow pencil will become your new go-to. The slim width allows you to get into those extremely sparse areas at the front and middle of the brow, all while dispensing the perfect amount of product onto the skin. No more going back over the same place multiple times.
Best Waterproof Tinted Brow Gel
Voluminous brows that won't wash off in the ocean or pool? Sign us up. This Urban Decay brow gel not only makes your eyebrow hairs appear more full, but it keeps them in place and doesn't easily wash off at first contact with water.
Best Long-Wearing Brow Gel
There's a reason why our editors love this brow gel so much. It has fantastic hold while keeping the brows malleable — no crunchy brow hairs to be seen. Read our full Anastasia Beverly Hills Brow Freeze Gel review for more.
Best 2-in-1 Eyebrow Product
Looking for a brow product that has pigment and hold? This drugstore multiuse product has a fine-tipped marker on one side and a brow gel on the other, making it convenient to use on the go while saving space in your makeup bag. Read our full Maybelline Build-A-Brow 2-In-1 Brow Pen and Sealing Gel review for more.
Best Pigmented Brow Tint
Glossier Boy Brow ($20)
The Glossier Boy Brow is the brand's OG eyebrow product — a pigmented brow gel that deposits color (as long as you don't select the transparent shade) and makes it easy to maneuver the hair into the direction you want to place them in. The short spoolie allows you to comb each hair and add "fluff" and volume for a 3D effect.
Best Tinted Eyebrow Gel
The Merit Brow 1980 Volumizing Mouse Pomade helps stick your hairs together, but not only does it put them in shape, but it also helps give them a little more color. This eliminates the need for a second or third brow product.
Best Drugstore Tinted Brow Pen
Nyx Lift and Snatch Brow Tint Pen ($11, originally $13)
This drugstore find is a favorite among editors, and for good reason. You can create hair-like strokes easily, and it looks natural AF. Plus, it comes in 10 different shades, and it's vegan and cruelty-free.
Best Drugstore Clear Eyebrow Gel
If you want to tame your already perfect brows, the Maybelline Great Lash Clear Mascara is for you. This formula locks everything into place while adding a bit of shine. Brush or scribble the product over your brows, shape them, and go.
Best Clear Eyebrow Pencil
A great option in pencil form, the Anastasia Beverly Hills Brow Primer Clear Wax Pencil offers a more targeted approach to taming individual hairs.
Best Volumizing Brow Gel
A tried-and-true among makeup artists and editors alike, the Benefit Cosmetics Gimme Brow Volumizing Eyebrow Gel has a spoolie applicator that combs through a tinted pigment that defines and styles your brows to make them look fluffy and naturally voluminous.
Best Eyebrow Marker
The superfine fibers on the brush tip of the Anastasia Beverly Hills Brow Pen come to a sharp point, making it perfect for drawing precise, hair-like strokes that can vary in dimension depending on how hard you apply pressure. Like an extension of your own hand, the brow pen sits so comfortably and works with you as you move, stroke, and define.
Best Defining Eyebrow Pencil
The Kosas Brow Pop Clean Dual-Action Defining Eyebrow Pencil contains a triangle-shaped tip for filling in brows and a spoolie tip for diffusing the pigment and combing hair. The pencil is soft and blends in with your natural eyebrow hair, making your routine short and simple.
Best Universal-Shade Eyebrow Pencil
The It Cosmetics Brow Power Universal Eyebrow Pencil comes in one universal shade that many people adore. It doesn't melt off throughout the day and looks as if you've naturally got full, defined brows.
Best Eyebrow Pomade
When it comes to pomades, you can't go wrong with the Anastasia Beverly Hills Dipbrow Pomade Waterproof Brow Color. Its long-lasting pigment will not budge all day, no matter how sweaty you get.