20 Brow Products Our Editors Swear By
The conversation around eyebrows is divided: while some people love theirs to look full and bushy à la Cara Delevingne, others opt to keep them sharp and structured without a hair out of place. It's the never-ending "boy-brow" versus "Insta-brow" debate. If, like some of us, you waxed off most of your eyebrows in the eighth grade back before having thick brows was cool, we're well aware of which camp you're sitting in. Either way, whichever final result you prefer, there's no denying that you need some good tools on hand to help you pull it off.
In addition to the brow serums, the tweezers, and the waxing strips, you're going to need the best of the best, and we've got you covered. Whether you're looking for fine-tipped eyebrow pens that allow you to draw thin, hairlike strokes or powders that give you that naturally thick look, drugstores and prestige beauty retailers alike are filled with plenty of different makeup options. We've asked POPSUGAR editors to share their go-to eyebrow makeup products, including gels that keep hair in place without flaking or moving, pencils that fill in sparse areas, and pomades with high-impact pigment that won't fade for hours.
Check out the best eyebrow makeup ahead.
Best Clear Eyebrow Gel
The Anastasia Beverly Hills Brow Freeze gives you fluffy, bold brows like you see all over TikTok and Instagram. The soft wax is extremely malleable, allowing you to comb and style your brows in any direction that you choose. A very little bit goes a long way.
Best Drugstore Clear Eyebrow Gel
If you want to tame your already perfect brows, the Maybelline Great Lash Clear Mascara is for you. This formula locks everything into place while adding a bit of shine. Brush or scribble the product over your brows, shape them, and go.
Best Clear Eyebrow Pencil
A great option in pencil form, the Anastasia Beverly Hills Brow Primer Clear Wax Pencil offers a more targeted approach to taming individual hairs.
Best Brow Tint
A tried-and-true among makeup artists and editors alike, the Benefit Cosmetics Gimme Brow Volumizing Eyebrow Gel has a spoolie applicator that combs through a tinted pigment that defines and styles your brows to make them look fluffy and naturally voluminous.
Best Drugstore Brow Tint
The Maybelline New York Eyestudio Brow Drama Tinted Gel Mousse acts like a mascara for your eyebrows, adding definition and hold to your arches while infusing a light, natural touch of color. Comb the product through your brows in an upward motion, then finish by dragging the wand across each arch in the direction of hair growth to ensure they look groomed.
Best Pigmented Brow Tint
Glossier Boy Brow ($17)
The Glossier Boy Brow is the brand's OG eyebrow product — a pigmented brow gel that deposits color (as long as you don't select the transparent shade) and makes it easy to maneuver the hair into the direction you want to place them in. The short spoolie allows you to comb each hair and add "fluff" and volume for a 3D effect.
Best Volumizing Eyebrow Tint
The Merit Brow 1980 Volumizing Mouse Pomade helps stick your hairs together, but not only does it put them in shape, it also helps give them a little more color. This eliminates the need for a second or third brow product.
Best Eyebrow Marker
The superfine fibers on the brush tip of the Anastasia Beverly Hills Brow Pen come to a sharp point, making it perfect for drawing precise, hairlike strokes that can vary in dimension depending on how hard you apply pressure. Like an extension of your own hand, the brow pen sits so comfortably and works with you as you move, stroke, and define.
Best Brow Tint Pen
This drugstore find is a favorite among editors, and for good reason. You can create hair-like strokes easily, and it looks natural AF. Plus, it comes in 10 different shades, and it's vegan and cruelty free.
Best Eyebrow Pencil
The Anastasia Beverly Hills Brow Wiz Mechanical Brow Pencil glides on with ease. The double-ended spoolie brush allows you to shape your arches to perfection pre- and post-penciling. Tip: start with light, feathery strokes that mimic your actual brush hairs, then fill in more heavily in sparse areas.
Best Defining Eyebrow Pencil
The Kosas Brow Pop Clean Dual-Action Defining Eyebrow Pencil contains a triangle-shaped tip for filling in brows and a spoolie tip for diffusing the pigment and combing hair. The pencil is soft and blends in with your natural eyebrow hair, making your routine short and simple.
Best Universal-Shade Eyebrow Pencil
The It Cosmetics Brow Power Universal Eyebrow Pencil comes in one universal shade that many people adore. It doesn't melt off throughout the day and looks as if you've naturally got full, defined brows.
Best Defining Eyebrow Pomade
Not only is the Sigma Beauty Define + Pose Brow Pomade long-wearing (it lasted one editor through a walk in the rain without an umbrella), the creamy formula slicks on high-impact color that fills gaps and makes brows look full and natural.
Best Overall Eyebrow Pomade
When it comes to pomades, you can't go wrong with the Anastasia Beverly Hills Dipbrow Pomade Waterproof Brow Color. Its long-lasting pigment will not budge all day, no matter how sweaty you get.
Best Eyebrow Duo
Powders can create a seriously bold brow, so don't underestimate them. The Smashbox Photo Edit Eye Shadow Trio is paired with a wax to prevent any pigment from migrating off your arches and onto your cheekbones.