19 of the Best Haircare Products From Black-Founded Beauty Brands at Sephora
Breakage. Frizz. Flyaways. Dullness. If you have hair of any texture, chances are you've experienced at least one of those things. You're not alone, and there are not only many other people who can relate, there are also several who then took it upon themselves to come up with a solution for us all.
There are a handful of products at Sephora founded by black men and women to treat these exact issues — and they really do know hair. While some of the creams, lotions, and oils are specifically for extra curly or afro styles, others work for sleeker looks and several for all hair types and textures.
Many of these items focus on natural ingredients — and even vegan and organic ones — so you know your hair is not getting exposed to any potentially harsh chemicals either. Excited yet? Shop these hair products from black-founded beauty brands at Sephora ahead — and you may just find a new favorite on this list.
Adwoa Beauty Baomint Moisturizing Shampoo
Founded in 2017, Dallas-based Adwoa Beauty is a new arrival at Sephora and already selling fast. The products use natural ingredients to promote healthy scalps and offer much-needed moisture that's especially beneficial to kinky-curly hair types. Take this Adwoa Beauty Baomint Moisturizing Shampoo ($22), for example, which mimics the body's natural sebum with its blend of mint and baobab oils (while also cleansing).
Adwoa Beauty Baomint Leave In Conditioning Styler
The Adwoa Beauty Baomint Leave In Conditioning Styler ($24) preps hair by softening and moisturizing wavy, curly, or kinky hair types with natural omega fatty acids before other styling products are added.
Adwoa Beauty Baomint Moisturizing Curl Defining Cream
For wash-and-go styling of the wide range of curly textures, this Adwoa Beauty Baomint Moisturizing Curl Defining Cream ($32) detangles and reduces frizz, plus packs hydrating honey and shea butter inside, too.
Adwoa Beauty Baomint Moisturizing Curl Defining Gel
This Adwoa Beauty Baomint Moisturizing Curl Defining Gel ($32) is a cream-based gel, which means there's plenty of hold and soft definition without crunchiness or white flakes. The prickly pear, pumpkin seed, and sweet almond oil blend inside also addresses (and nourishes) irritated scalps and weak, brittle hair.
Adwoa Beauty Baomint Protect + Shine Oil Blend
The naturally derived oils found in this Adwoa Beauty Baomint Protect + Shine Oil Blend ($20) all stimulate and support the scalp, so hair is well-nourished but not left greasy. One standout is its grapeseed oil that may help protect against the production of a hormone that can lead to unwanted hair loss.
Adwoa Beauty Baomint Deep Conditioning Treatment
The Adwoa Beauty Baomint Deep Conditioning Treatment ($36) is a rich treat for dry, textured hair types. It's full of essential oils and butters that strengthen hair cuticles, soothe flakiness, and improve elasticity, so hair is glossy and more manageable, too.
Qhemet Biologics Olive and Honey Hydrating Balm
The plant-based Qhemet Biologics brand was founded in 2004 and focuses on helping unprocessed hair, especially kinkier, natural textures. For example, this Olive and Honey Hydrating Balm ($16) is a 100-percent natural product that works to moisturize afro-textured hair and help thick, often-dry coils. It uses pure wildflower honey for that hydration along with pure olive oil for added softness.
Qhemet Biologics Egyptian Wheatgrass Cleansing Tea
The mild Qhemet Biologics Egyptian Wheatgrass Cleansing Tea ($16) removes dead skin cells, dirt, and product buildup while organic wheatgrass, barley, and alfalfa strengthen follicles to reduce future shedding without disrupting the scalp's natural balance and lipid layer.
Qhemet Biologics Castor and Moringa Softening Serum
This Qhemet Biologics Castor and Moringa Softening Serum ($15) is a thick oil that coats and protects against heat and other environmental stressors while also softening and moisturizing hair, especially coarse textures and dry, brittle ends.
Form Clarify. Shampoo
Form launched in 2017 as a brand that addresses a range of hair textures and serves all ethnic backgrounds. Its detoxifying Form Clarify. Shampoo ($22) is a sulfate-free, color-safe product that removes buildup thanks to gentle sugar and coconut-derived cleansers, whether hair is treated with relaxers, keratin straighteners, or color.
Briogeo Scalp Revival Charcoal + Coconut Oil Micro-exfoliating Shampoo
Inspired by family haircare recipes from its founder, the brand Briogeo launched in 2013 in NYC. Now, people all over the world (including POPSUGAR editors) enjoy the brand's clean products like this Scalp Revival Charcoal + Coconut Oil Micro-exfoliating Shampoo ($42), a charcoal- and coconut oil-infused treatment that detoxifies and soothes itchy scalps.
Briogeo Color Me Brilliant Mushroom + Bamboo Color Protect Primer
There's quite a bit to like about the Briogeo Color Me Brilliant Mushroom + Bamboo Color Protect Primer ($26), which gets high marks from other Sephora shoppers. First off, turkey tail mushroom strengthens fine, medium, or thick hair, while bamboo coats individual strands and locks in color, so there's less fading over time.
Briogeo B.Well 100mg CBD + Arnica Flower Soothing Skin and Scalp Oil
This Briogeo B.Well 100mg CBD + Arnica Flower Soothing Skin and Scalp Oil ($48) has earned 4.9 stars from Sephora shoppers, and 97 percent of them would recommend it to others. Arnica flower extract soothes the scalp while the 100 mg of CBD helps condition and lock in moisture to hair (or skin).
Briogeo Blossom and Bloom Ginseng + Biotin Volumizing Root Powder
For those who crave more volume in their styles, the Briogeo Blossom and Bloom Ginseng + Biotin Volumizing Root Powder ($24) features natural corn starch and a mineral-derived silica to help lift hair right from the roots. It's not just for show — ginger, ginseng, and biotin inside are also working to nourish hair and soothe your scalp.
Briogeo Don't Despair, Repair! Repair + Strengthen Travel Kit
The Briogeo Don't Despair, Repair! Repair + Strengthen Travel Kit ($25) lets you try out — or travel with — three different products including the brand's bestselling deep-conditioning treatment, a moisturizing shampoo, and a leave-in mask, too.
Of course, each of the products can be purchased in larger sizes for back at home. There's the popular Don't Despair, Repair! Deep Conditioning Mask ($36) to rehydrate hair and keep it better protected in the future, the foamy, also-conditioning Don't Despair, Repair! Super Moisture Shampoo ($36-$58), and a Don't Despair, Repair! Strength + Moisture Leave-In Mask spray ($28) with argan oil to bring back shine and algae extract to fight heat damage.
Briogeo B. Well Organic + Australian 100% Tea Tree Oil
These two pure oils — the Briogeo B. Well Organic + Cold-Pressed 100% Castor Oil ($26) and the B. Well Organic + Australian 100% Tea Tree Oil ($32) — have actually been popular natural remedies for centuries and for good reason. Castor oil (in this case, a fair-trade, cold-pressed version from India) helps add moisture to your scalp and hair, or really wherever it's needed including dry elbows and cuticles. The tea tree oil (aka organic melaleuca alternifolia leaf oil from Australia) can help out if your scalp (or skin) is especially dry, itchy, or irritated.
Briogeo Don't Despair, Repair! Strengthening Treatment Hair Oil
If months without a professional haircut has left you with split ends and breakage, this silicone-free Briogeo Don't Despair, Repair! Strengthening Treatment Hair Oil ($30) mends and strengthens hair so it's smooth sailing once again.
Madam C.J. Walker Beauty Culture Pressed Invincible Protection Styling Shield
If you're familiar with Black hair care and the history of it, surely you know the name Madam C. J. Walker. She founded a haircare business that made her the first self-made African-American businesswoman in history and was reportedly worth more than $1 million when she passed away in 1919.
Nowadays, a haircare brand has been created in her honor: Madam C.J. Walker Beauty Culture. The line includes this Madam C.J. Walker Beauty Culture Pressed Invincible Protection Styling Shield ($22), a jellylike serum that guards against heat-styling damage and breakage with blue ribbon sugarcane.
Madam C.J. Walker Beauty Culture Thirsty Weightless Hydrating Styling Serum
This Madam C.J. Walker Beauty Culture Thirsty Weightless Hydrating Styling Serum ($24) works on a wide range of hair types from straight to coily. You can use it to create sleek blowouts or style twists and finger curls, too. The serum also rehydrates frizzy spots that pop up in between styling, so hair stays smoothed down but not greasy to the touch.