31 LGBTQ+-Owned Brands to Stock Your Beauty Cabinet With
As much as we love seeing our favorite beauty brands turn out for the LGBTQ+ community for Pride Month by donating a portion of proceeds to various organizations, we love supporting the queer community directly even more by shopping from LGBTQ+-owned beauty brands.
After all, under federal and most states' laws, LGBTQ+ people aren't explicitly protected from discrimination. That's why entrepreneurship in the community matters and, in an industry where people are seeking, celebrating, and demanding inclusivity now more than ever, there's no better time to commemorate the queer-owned hair, makeup, and skin-care companies out there.
There are plenty of ways to get involved during Pride Month, from donating to volunteering, but making a conscious effort to shop from LGBTQ+ brands during June and beyond is one of our personal favorites. When you go to restock on moisturizer, look for a new lip color, or pick up a shampoo and conditioner combo, buying from queer-founded brands cuts out the middle man and helps independent business owners directly.
From hair care to makeup and skin care, we rounded up 31 beauty brands owned by LGBTQ+ innovators that you should check out immediately. Whether you're looking for a new lipstick for summer, a restock of shampoo, or a fresh fragrance to replace your tried and true, keep scrolling.
— Additional reporting by Kelsey Castañon
Jean Paul Gaultier
The Brand: For Pride 2023, Jean Paul Gaultier released limited-edition fragrance bottles shaped like chrome-plated bodies, inspired by Houses' 1994 spring/summer collection. Each one reads "Get Used to It."
What to Buy: Jean Paul Gaultier Classique Eau de Toilette Pride Edition ($108)
Peace Out Skincare
The Brand: Peace Out Skincare's founder Enrico Frezza experienced struggles with acne and hyperpigmentation growing up, which spurred his desire to build an inclusive brand that creates clean and effective skin-care products. In honor of Pride Month, Peace Out Skincare launched a new acne patch where $5 from each one sold on its website will be donated to The Trevor Project, with an overall minimum contribution of $25,000.
"We wanted to feature the entire flag on the dot and because dots are cut on huge sheets it took some crafty design work to get it right. Now we have created the first LGBTQIA+ Acne Dot pimple patch and I am very proud to say that," says Enrico Frezza CEO & Founder of Peace Out Skincare.
What to Buy: Peace Out Skincare Limited Edition Pride Acne Dots ($19)
The Brand: Kind Science was cofounded by Ellen DeGeneres, along with Victoria Jackson, in 2021. With a goal of creating age-positive products, the brand carries a variety of skin-care formulas for all skin types.
What to Buy: Kind Science Hydration Cream ($54)
The Brand: Common Heir is a skin-care brand cofounded by Angela Ubias. Along with Cary Lin, it launched in 2020 with the goal of creating beautiful, clean, and effective, plastic-free products. For Pride Month, in partnership with Thirteen Lune, five percent of Common Heir sales at the retailer will be donated to Los Angeles LGBT Center.
What to Buy: Common Heir Retinol Serum ($88)
The Brand: Freck Beauty, a fun and bold skin-care and cosmetics brand, is co-owned by Nasera Alayon, a queer graphic designer and the brand's director. Loved by editors and beauty influencers alike, the brand makes products that are both innovative and fun.
What to Buy: Freck Cheekslime ($26)
Jason Wu Beauty
The Brand: Jason Wu founded this makeup brand with the vision and hope that it would emphasize clean, effortless, and refined beauty. The brand carries a variety of easy-to-apply, versatile, and multipurpose products.
What to Buy: Jason Wu Beauty Hot Fluff Lipstick ($12)
Andrew Fitzsimons Hair
The Brand: Brand founder and celebrity hairstylist Andrew Fitzsimons partnered with the Los Angeles Trans Wellness Center and the London LGBTQ+ Community Centre to create not only a beauty brand but also a community that offers ongoing support and action for the entire LGBTQ+ community. The brand's bestsellers are used by the likes of the Kardashians, Megan Fox, and Jennifer Lopez.
What to Buy: Andrew Fitzsimons Hair Prism Shine Glossy Shampoo With Hydrating Aloe ($16)
NTRL by Sabs
The Brand: This inclusive personal-care brand first started with products for textured hair, as treating natural hair was the priority for founder Sabrina Rowe. As time went on, Rowe was able to explore and pursue her mission of creating products that would meet the needs of all hair types.
What to Buy: NTRL by Sabs Nourishing Rose Oil ($30)
The Brand: This socially conscious brand works to create beauty and fragrance products that encourage self-care and self-love. This brand supports organizations such as Black Lives Matter, Girls Write Now, and Free From Entrepreneurship.
What to Buy: Sándalo Rollerball Perfume ($75)
The Brand: This beauty brand, founded by Drew Barrymore (who identifies as bisexual), strives to create cruelty-free products that emphasize natural and clean beauty. Best of all: the products are incredibly affordable.
What to Buy: Flower Beauty Spotlight Liquid Highlighter ($14)
The Brand: Patrick Starr founded One/Size with the idea of creating a brand that elevates the voices of marginalized communities. All of the products are inclusive of all skin tones and types, meaning everyone can enjoy them.
What to Buy: One/Size Turn Up the Base Versatile Power Foundation ($38)
The Brand: This Scandinavian beauty and wellness company creates skin-care and beauty products formulated with cannabis. Cofounders Josefin Landgård and Stina Lönnkvist were inspired by the many skin benefits that CBD has to offer, such as hydration, long-lasting plumping, and radiance.
What to Buy: The Chill Cream ($81)
The Brand: This gender-neutral fine-fragrance and candle company, cofounded by Phil Riportella and Bryan Edwards, creates quality scents for everyone. As it says on its website, it creates genderless smells by "stripping the label."
What to Buy: Snif Natural Talent Fragrance ($65)
The Brand: Trademark Beauty is a hair and beauty brand founded by Joseph Maine, a hairstylist who has worked with the likes of Ashley Benson and Priyanka Chopra. The brand's product offerings range from skin care to hair care.
What to Buy: Trademark Beauty Babe Waves Jumbo ($59)
The Brand: Pause Well-Aging is a skin-care brand that wants to rewrite the narrative that aging is bad. The brand's founder, Rochelle Weitzner, wants people to feel empowered about growing older and has created products to help with the body's collagen production.
What to Buy: Pause Well-Aging Fascia Stimulating Tool ($90)
The Brand: SkinLab founder Falen Serena believes that the power of effective skin care lies in simplicity. The brand carries a range of products that are made in the US with effective, straightforward formulas.
What to Buy: SkinLab Hydrate & Replenish Hydra Moisturizer ($24)
The Brand: Good Light's mission is to create a space where beauty goes beyond the binary. It offers clean, vegan, and cruelty-free products suitable for all people, no matter gender or sexual orientation. The founder, David Yi, strives to create products that are inclusive and fluid, just like the world around us.
What to Buy: Cosmic Dew Water Cleanser ($18)
The Brand: Boy Smells is a queer-owned lifestyle brand by cofounders and real-life partners Matthew Herman and David Kien. The brand has a fragrance line called Genderful Fine Fragrance with some of its best selling scents.
"Every [scent] we make combines traditionally masculine with the traditionally feminine," Herman tells POPSUGAR. "The reality is gender no longer defines a person as much as it used to."
What to Buy: Boy Smells Italian Kush: Eau de Parfum ($98)
The Brand: Noto Botanics, founded by Gloria Noto, is a gender-fluid beauty brand that gives back year-round. Sales from the hair and body oil have generated over $25K for organizations like Planned Parenthood, LGBT Youth Center, The Okra Project, The Herbal Mutual Aid Network (HMAN), Woman's Center DTLA, Black Lives Matter, and more.
What to Buy: Noto Botanics Agender Oil ($44)
Alder New York
The Brand: Cofounded by David J. Krause, Alder New York is a vegan skin and hair-care brand that creates uncomplicated, chic products for all people. For Pride Month, the brand donates a portion of sales to the Ali Forney Center in New York City, which helps protect LGBTQ+ youth from the harms of homelessness.
What to Buy: Alder New York Cooling Mineral Hydro Mist ($29)
Formula Z Cosmetics
The Brand: Zach Dishinger created Formula Z Cosmetics to empower everyone, no matter their gender. Dishinger believes that makeup should be all-inclusive, and makes sure that Formula Z Cosmetics inspires customers to have fun and experiment.
What to Buy: Formula Z Cosmetics Luxe Diamond Gloss ($18)
The Brand: Ben Van Handel, PhD, a stem-cell scientist and inflammaging researcher, cofounded the skin-care brand Heraux with Amir Nobakht MD, MBA. The brand's goal is to reduce stressors and inflammation in the skin, which can add to the aging process.
What to Buy: Heraux Molecular Anti-Inflammaging Serum ($250)
We Are Fluide
The Brand: We Are Fluide is a cosmetics brand that aims to make products for all people, no matter their skin tone or gender expression. In addition to serving as a platform to amplify queer voices, the brand makes great products.
What to Buy: Fluide Lip Gloss ($12)
Allies of Skin
The Brand: Nicolas Travis is the founder of the sophisticated skin-care brand Allies of Skin (as well as PSA Skin). The brand's mission is to be an ally of your skin, the planet, animals, and the LGBTQ+ community.
What to Buy: Allies of Skin Molecular Silk Amino Hydrating Cleanser ($41)
The Brand: Makeup artist Shirley Pinkson cofounded W3ll People, the cruelty-free cosmetics company that sells simple, no-makeup makeup staples.
What to Buy: W3ll People Supernatural Stick Multi-Use Blush ($20)
Kiss My Face
The Brand: According to Bob Macleod and Steve Byckiewicz, the couple behind Kiss My Face, the brand's secret ingredient is "love." The duo have been together for 40 years and founded an all-natural, mostly vegan skin-care line that's famous for sunscreens.
What to Buy: Kiss My Face Organics Purely Mineral Sunscreen Lotion 30 SPF ($18)
The Brand: Volition Beauty is a queer-owned brand by Brandy Hoffman that crowdsources its formulas. "One of our top priorities when founding the company was to create a platform where anyone could have a say in creating their beauty and skin-care products," she tells POPSUGAR. "We believe at our core that the only way to be an inclusive beauty brand is to start with their ideas and share in that process. Our community, their needs, and their creativity are what drive our product development and ensures that an array of voices are represented by Volition."
What to Buy: Volition Beauty Turmeric Brightening Polish ($40)