Best Black Friday Beauty Deals 2025
The Early Cyber Monday Beauty Deals I’m Buying Now — Up to 56% Off
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As an editor who shops for a living (and pleasure) every day, there's one thing that's more gratifying than making a purchase — a good sale. Thus, why I couldn't be more excited that Cyber Monday is almost here. The most important element surrounding Thanksgiving (besides the mac and cheese, of course) is historically marked by spontaneous trips to the mall straight after dinner, but has quickly evolved into one of the most major, digital shopping events of the year. Our favorite brands like Nordstrom, Sephora, and Amazon have boasted sales for almost two weeks now, and the real-time deals are even more noteworthy, especially in beauty.
If you're a beauty girl like me, then you understand why scoring on coveted items this holiday is so groundbreaking — even more than florals for spring. While there's tons of options on the market, not every beauty product is the most affordable, especially if we're talking about an LED mask or luxury hair tools. Fortunately, I've done all the legwork and curated a list of the best early Cyber Monday beauty deals that are worth shopping, and we've tried and tested, including the Medicube device that leaves my skin glowing without fail.
In This Post:
- Best Early Cyber Monday Skin-Care Deals
- Best Early Cyber Monday Makeup Deals
- Best Early Cyber Monday Hair-Care Deals
- Best Early Cyber Monday Body-Care and Fragrance Deals
- Best Early Cyber Monday Oral-Care Deals
Our Favorite Early Cyber Monday Beauty Deals
- A collagen mask that delivers glass skin: Biodance Bio-Collagen Real Deep Mask at $13, originally $19
- The lipstick lip balm-hybrid that one editor wears everyday: Clinique Almost Lipstick Tinted Balm at $18, originally $25
- An editor-favorite moisturizing serum: Cosrx Snail Mucin Repairing Serum at $13, originally $25
- Scarlett Johansson's go-to lip treatment: The Outset Lip Oasis Glossy Treatment at $21, originally $28
- The limited-edition cheek palette that gives our editor a sun-kissed glow: Nars Hot Escape Cheek Palette at $25, originally $49
- A bestselling lip gloss trio to gift for the holidays: Anastasia Beverly Hills Tinted Lip Gloss Trio at $27, originally $39
- The award-winning face cream our editor uses nightly: Onekind Dream Cream Nighttime Moisturizer at $29, originally $42
- A powerful, tooth-whitening toothbrush: Aquasonic Black Series Ultra Whitening Toothbrush at $30, originally $50
- Two units of this TikTok-viral hairbrush are sold every minute: Wavytalk Thermal Brush at $45, originally $60
- A more efficient way to floss: Waterpik Aquarius Water Flosser Professional at $50, originally $80
- Get the look of faux lashes with this famous serum: Rodan and Fields R + F Lash Serum at $122, originally $153
- The K-beauty device of all K-beauty devices: Medicube Age-R Booster Pro at $148, originally $175
Looking for even more sales? Shop more of PS's Black Friday and Cyber Monday deals and subscribe to our newsletter for more shopping recommendations.
Looking for even more sales? Shop more of PS's Cyber Monday deals and subscribe to our newsletter for more shopping recommendations.
Update on Nov. 30, 2025 at 6:30 PM ET: I made sure all of our early Cyber Monday beauty deal selects are still in stock and on sale so you have no issues adding anything to your cart.
Best Early Cyber Monday Skin-Care Deals
Biodance Bio-Collagen Real Deep Mask ($13, originally $19)
Another favorite beauty find among our editors? This viral overnight mask from Biodance. Thanks to its oligo-hyaluronic acid formulation, it deeply hydrates the skin, minimizes pores, and helps to achieve that glass skin effect. Our editor documented her experience testing out the mask, complete with morning-after footage, which you can read more about in our Biodance Bio-Collagen Real Deep Mask review.
Editor Quote: "I've used it three times since I initially purchased a pack of four. Once when my skin was fairly normal, once when I was experiencing some annoying breakouts, and once when I had a massive sunburn on my face. I'm genuinely not sure how, but the mask seemed to help with all of my skin issues. I find it to be ultra-hydrating, and it hasn't bothered my acne-prone skin or exacerbated any breakouts. I fully plan on continuing to purchase this mask and use it once a week, especially the night before a date or a special event." — Renee Rodriguez, senior beauty staff writer and social producer
Cosrx Snail Mucin Repairing Serum ($13, originally $25)
This snail mucin essence has dominated my TikTok FYP for most of the year, and it's finally garnered my attention this Cyber Monday. The lightweight essence promises to soothe redness, brighten the skin, and help repair your moisture barrier without leaving you feeling greasy. One of our editors can attest that it's worth the hype and she explains more in our Cosrx Advanced Snail 96 Mucin Power Essence review.
Editor Quote: "My skin's texture has actually improved, and it feels way more even now. The hydration payoff is also huge, and I feel like it actually helps my moisturizer work better, too. For a while, I had been feeling as though the cream would just sit atop my skin after application, and now I feel like it's actually penetrating through and sinking in. Best of all, I finally feel close to glazed doughnut status." – Kelsey Garcia, lifestyle director
Medicube Zero Pore Pads 2.0 ($14, originally $31)
These pore pads are a mainstay in our beauty cabinets, and they're back on our wish lists for another season. Through natural BHAs and AHAs, like white willow bark and citric acid, these pads work perfectly to exfoliate and refine the pores — as well as tackle greasy skin from excess sebum.
PoolBar SPF 50 Hydrating Mineral Body Sunscreen Cream ($11, originally $20)
PoolBar's body sunscreen cream is made with vitamin C and E that work to neutralize damaging free radicals and protect your skin from UVA and UVB rays. It's also infused with cocoa butter, leaving you with a coconut and vanilla scent that you'll never get tired of — perfect for your next vacation.
Grace & Stella Retinol Under Eye Patches ($15, originally $25)
Our editors (and TikTok) love Grace & Stella's eye masks, and for good reason. They're made with hyaluronic acid, retinol, glycerin, and sea moss, which work to deeply hydrate and plump the skin. One editor experienced brighter undereyes almost immediately after using them, which you can read more about in our Grace & Stella Retinol Under Eye Patches review.
Editor Quote: "From the moment I apply them, the cooling sensation feels like a mini spa treatment, instantly soothing and de-puffing my tired eyes. The patches stay perfectly in place, allowing me to multitask without worrying about them slipping. After just 15 minutes, my undereye area looks visibly brighter, more hydrated, and refreshed — like I actually got eight hours of sleep! Plus, the patches make me feel luxurious thanks to their vibrant color." — Larry Stansbury, PS contributor
Medicube Age-R Booster Pro ($148, originally $175)
You've probably seen Medicube's Age-R Booster Pro at least once on your FYP every day, but it really does live up to the hype. Through innovative technology that spans four intensity levels (booster, MC, derma shot, and air shot), this wand helps to refine pores and facial balance, ultimately creating your dream, glass skin. Another plus? You can use it with any of your favorite serums or moisturizers, though it does work well with other Medicube products.
Vacation Crystal SPF 50 Sunscreen Gel ($20, originally $26)
Sunscreen doesn't get any better than one that doesn't leave a white cast and works for sensitive skin. Vacation's SPF 50 gel that's made with hyaluronic acid, cactus flower, and aloe vera works to keep the skin hydrated, smooth, and of course, protected against harmful UVA and UVB rays. It even doubles as a primer for long-lasting makeup wear and velvety smooth skin.
Differin Acne Treatment Gel ($20, originally $36)
This adapalene and Rx-strength acne retinoid-infused treatment gel not only helps to remove acne, but also reduces the risk of the scarring and hyperpigmentation that comes with it. Of course, one of our editors tested it for a year and now has the most glass-like skin. You can read more about her experience in our Differin Acne Treatment Gel review.
Editor Quote: "I know you've probably heard beauty editors say it a million times, but: I rarely buy beauty products. However, there are a few rare occasions where I do whip out my credit card for a skin, body, hair, or makeup product. I gladly buy myself a refill of this Differin Gel every time I'm running low, which happens about every month and a half." — Jessica Harrington, beauty section lead
The Outset Lip Oasis Glossy Treatment ($21, originally $28)
Scarlett Johansson's entire beauty line is an editor favorite but this glossy treatment is a standout — and it's $7 off right now for Cyber Monday with the discount applied at checkout. With ingredients like squalane and lactic acid, it reduces wrinkles and adds hydration without stickiness or residue.
Youth To The People Superfood Facial Cleanser ($27, originally $39)
For a gentle cleanser that removes makeup and prevents pore build-up without causing irritation, this sudser does the job. It's packed with cold-pressed antioxidants, so it's basically a green juice for your face.
Onekind Dream Cream Nighttime Moisturizer ($29, originally $42)
Grab this editor-favorite, award-winning night cream while it's over 30 percent off for early Cyber Monday. With ingredients like squalane and rosehip oil, it's great for hydrating and smoothing the skin while also reducing fine lines and helping to fade hyperpigmentation.
Elemis Pro-Collagen Cleansing Balm Makeup Remover ($50, originally $72)
I'm finally trying a cleansing balm this Cyber Monday and this collagen one from Elemis is at the top of my wishlist. It has a silky texture that makes removing your makeup just as gratifying as putting it on. One editor has successfully traded makeup wipes for this cleansing balm, which you can read more about in our Elemis Pro-Collagen Cleansing Balm review.
Editor Quote: "The texture starts off as a gel-like balm but transforms into a milky oil as it's massaged into the skin with water. Within seconds, the formula melts even waterproof makeup formulas off of my face. What's more, my skin feels softer to the touch immediately after cleansing. Forget the feeling of stripped skin — this balm will leave your complexion feeling wildly silky and soothed." – Marisa Petrarca, contributing shopping editor
HigherDOSE Red Light Face Mask ($279, originally $349)
Any time I'm looking to decompress after (or before) a busy day, I reach for this LED mask from HigherDOSE. It not only works to reduce fine lines and wrinkles, as well as boost collagen in my skin, but it's also mood-boosting (seriously I feel peace almost instantly). It's the only LED mask I use, and the one you should be using too. You can read more about why I love it so much in our HigherDOSE Red Light Therapy Face Mask review.
Editor Quote: "Apart from its calming abilities, I love how much my skin glows after using this mask. While I have relatively clear skin, it is sensitive so there are moments when I notice a bit of redness, but I'd never found a product to conquer the issue before. After my first use, I noticed a significant difference in my complexion and texture, and my skin even felt more refreshed — as if I had just gotten a luxurious facial. It also helped to clear some stubborn marks that pimples had left behind, and I can tell the progress will only continue." — Naomi Parris, assistant shopping editor
Best Early Cyber Monday Makeup Deals
Clinique Almost Lipstick Tinted Lip Balm ($18, originally $25)
This longtime-famous tinted lip balm is beloved for its "your lips, but better" finish. It glides on like butter, adds the perfect hint of color, and feels so comfortable you'll find yourself reapplying it all day.
NYX Professional Makeup The Brow Glue ($7, originally $13)
In case you want to get the laminated brow look without getting them done, purchasing NYX's Brow Glue is your best bet. Simply brush the hair in your brows up with the tiny built-in spoolie, then comb them down. It'll lock in your desired look without leaving behind any white residue as some brow gels do. Read our editor's NYX Professional Makeup The Brow Glue review for more.
Editor Quote: "The first time I tried it, I knew within five seconds that I was going to like it. The product comes out a little 'tacky' and not watery, which made it easy to shape my brows and lift them into the perfect position. With other gels, I find they're typically more on the watery side, meaning I have to apply and then wait for them to get tacky before shaping." — Renee Rodriguez, senior staff writer and social producer
Maybelline Lash Sensational Firework Washable Mascara ($9, originally $15)
Leave it up to Maybelline to create a mascara that can be worn for up to 24 hours, and after trying it, I can attest that it does actually lasts. It has a gel-based formula infused with pro-vitamin B5 to nourish the lashes and even comes with a custom brush that features different lengths of bristles to provide that 360-degree lash effect — leaving me with the most natural-looking faux lashes. You can read more about my experience in our Maybelline Lash Sensational Firework Washable Mascara review.
Editor Quote: "Normally, I do at least three coats before seeing satisfying results, and Maybelline's formula instantly elevated my lashes, giving me that natural faux-lash look. I was also pleased with its staying power after wearing it for seven hours (it didn't clump or get hard over time). And even though the mascara is waterproof, I didn't get those raccoon eyes when taking it off with my makeup wipes and cleanser at the end of the day." — Naomi Parris, assistant shopping editor
Laneige Midnight Minis Lip Glowy Balm and Lip Sleeping Mask Gift Set ($15, originally $21)
Whether you're a K-beauty lover or self-proclaimed lip gloss expert, this Laneige lip balm set is a no-brainer purchase this Cyber Monday. It includes two of the brand's hero lip balms and three lip sleeping masks — both formulated with nourishing ingredients like vitamin C and shea butter to deliver long-lasting moisture.
Shades by Shan The Liquid Blush ($18, originally $22)
When it comes to the world of blushes, Shades by Shan takes the cake. The K-beauty liquid blush comes in three shades — glowing guava, poppin passionfruit, and tasty tangerine, which all deliver that melt-into-skin, radiant finish. It's so good, even Amaya Espinal's makeup artist used it for her glam for our "Feel-Good Person of the Year" cover.
Urban Decay Naked 2 Basics Mini Eyeshadow Palette ($18, originally $35)
A classic for a reason, this neutral eyeshadow palette has plenty of earthy tones to achieve looks that range from barely-there to sultry. It's also super compact, so you can stash it in a work bag or pack it when traveling.
Nars Hot Escape Cheek Palette ($25, originally $49)
Nars is well-known for their blushes and this limited-edition cheek palette is 50 percent off for Cyber Monday. It comes with blush, bronzer, and highlighter all inspired by the South of France with universally-flattering shades that'll give you a natural, sun-kissed glow yearround.
Anastasia Beverly Hills Tinted Lip Gloss Trio ($27, originally $39)
Your loved one will be thrilled to find this lip gloss kit under the tree. With three universally-flattering shades, it offers just enough shine without the stickiness.
Charlotte Tillbury Airbrush Flawless Makeup Setting Spray ($32, originally $38)
Charlotte Tillbury's Airbrush Setting Spray is an award-winning product for a reason. Through powerful ingredients like Film-former polymers and Japanese green tea, it helps set makeup for up to 16 hours without melting, fading, or creasing. Not to mention, it leaves you with that picture-perfect, blur finish.
Rodan and Fields R+F Lash Boost ($122, originally $153)
While faux lashes are all the rage, I love embracing my natural lashes. I've always had pretty long ones, but Rodan and Fields's lash serum has me intrigued. It's infused with the brand's hero technology to enhance the appearance of length and volume in lashes. Another plus? It can also be used on your eyebrows.
Best Early Cyber Monday Hair-Care Deals
Rizos Best-Sellers Travel Kit ($14, originally $20)
For those with curly hair, this bestseller kit from Rizos is probably your best bet this Cyber Monday. Suitable for all hair types, it includes the brand's Refresh & Detangle spray, Curl Defining Mousse, and Curl Defining Cream, all to revive your curls and fight frizz. Another plus? They're the perfect size to take on your next vacation.
Garnier Micellar Cleansing Water With Hyaluronic Acid and Aloe ($15, originally $24)
I've always loved Garnier's Micellar Cleansing Water, but this would be my first purchase of its hyaluronic acid iteration. Through such hydrating ingredients, it removes makeup in the most gentle way and leaves the skin moisturized without drying it out. One of our editors also discovered that it works well as a shampoo, which you can read more about in our Garnier Micellar Cleansing Water Dry Shampoo experiment review.
Editor Quote: "Once my hair dried from the micellar water, it looked incredibly shiny and less oily than before. My roots weren't weighed down, and I even had a bit more volume. While I'm not sure this would save day-five or -six hair, it certainly seemed to work well on my day-three hair. I'm not saying this will make me give up using dry shampoo once and for all, but it banished any signs that I had just gone to the gym, and that's a win in my book." — Jessica Harrington, beauty section lead
Color Wow Dream Coat Supernatural Spray ($20, originally $28)
This bestselling anti-frizz formula is a dream for drizzly winters and humid summers. Our editor tested it out in the rain and was shocked by how glossy and frizz-free her hair remained. For more details, read her Color Wow Dream Coat Supernatural Spray review.
Editor Quote: "The Dream Coat Supernatural Spray successfully defeated my arch-nemesis, giving me frizz-free hair in one of the most humid cities, rain or shine." — Anvita Reddy, former assistant shopping editor
Amika Soft Strand Manifestation Nourishing Treat + Style Hair Gift Set ($35, originally $51)
This set features Amika's number one dry shampoo, nourishing mask, and hair oil that works for all hair types, from straight to coily. Made with ingredients like sea buckthorn and jojoba seed oil, your hair is bound to feel and look its most nourished.
Hot Tools 24K Gold Professional 1" Extended Barrel Curling Iron ($37, originally $70)
At 47 percent off, this curling iron is selling at lightning speed. It features a one-inch extended barrel that's perfect for long hair, heats up quickly, and delivers long-lasting curls.
Wavytalk Thermal Brush ($45, originally $60)
If you've been on the fence about buying this TikTok-viral hair tool, now's the time while it's over $15 off for Cyber Monday. 2 units are sold every minute for a reason: the tool manages to reduce frizz and enhance shine with every brush. One editor loved it so much she cancelled her Drybar membership. Read her Wavytalk Thermal Brush review for more details.
Editor Quote: "With the Wavytalk Thermal Brush, though, I'm able to mimic professional results without risking arm cramps (the brush is lighter than a standard blow dryer) or prolonged heat exposure. I also appreciate that the very tip of the brush remains cool to the touch, which allows me to get a firm grip on the hair while pulling it down. Finally, the heated brush is effortless to use: Even on my 2c hair, I only have to do one to two passes per section to achieve smooth results, which ends up being less heat exposure on my hair overall and a significantly shorter styling process." — Michelle Rostamian, PS contributor
BaBylissPRO Nano Titanium Professional Hot Rollers ($56, originally $80)
Calling all thick hair girls: the perfect hot roller does exist, thanks to BaBylissPRO. This set comes with 12 different rollers, making it perfect for anyone who has short to medium length hair who wants salon-level curls with minimal frizz. They also work through nano titanium technology to ensure even heat distribution.
Shark FlexStyle Air Drying & Styling System ($271, originally $408)
The hair tools from Shark are longtime favorites here at PS, especially the brand's Air Drying & Styling System. This luxury set contains seven attachments, including a diffuser, a styling concentrator, a wide-tooth comb attachment, two auto-wrap curlers, a paddle brush attachment, and a round brush attachment — allowing endless styling opportunities. I've heard that people normally get five attachments for this price point, which makes me even more influenced to capitalize on this Cyber Monday steal. One of our editors also tried it, and got the most perfect blowout. Read more about her experience in our Shark FlexStyle Air Drying & Styling System review.
Editor Quote: "This is something I personally love because I like to get my hair almost completely dry before I style it. It has a button that allows it to rotate from its blow-dryer shape back into a styling wand, and from there, you can use one of its attachments to get your desired result. As someone who was a heavy Revlon user, I personally use its oval brush to style my hair straight, and it does a great job. It's powerful and fast, and it uses low heat to style my hair." – Haley Lyndes, shopping staff writer
Dyson Airwrap i.d. Multi-Styler ($499, originally $650)
Dyson's coveted Airwrap tools seldomly go on sale, but right now, you can grab this one for 23 percent off. It provides a customized curling routine for even faster and easier styling. Our former editor gave it a test spin and appreciated the convenience of the iD function. For more details, read her Dyson Airwrap i.d. Multi-Styler review.
Editor Quote: "This system does the cooling shot for you thanks to the iD function which programs the tool to do the work, which I have found is the key to making my curls last longer." — Lauren Ezekiel, former associate UK editor
Best Early Cyber Monday Body-Care and Fragrance Deals
Lansinoh Lanolin Nipple Cream ($9, originally $11)
One of our OG beauty editors gave this nipple cream a five-star rating, and not for the reasons you'd think. She started using it on her lips heavily influenced by Kylie Jenner, and found it keeps her lips moisturized to the max. You can read more about this controversial hack in our Lansinoh Lanolin Nipple Cream review.
Editor Quote: "Although I typically love scented products, I like that the Lansinoh Nipple Cream doesn't have a fragrance or flavor. It isn't gloopy whatsoever, and instead goes on my lips extremely smooth. It makes my mouth look extra shiny — shinier than most of the lip products that are actually made for use around my mouth." — Renee Rodriguez, senior staff writer and social producer
AmLactin Daily Nourish Body Lotion ($11, originally $25)
While I've been a faithful body oil user this past year, I'm excited to keep my skin extra hydrated this winter with this fragrance- and paraben-free body lotion from AmLactin. It contains 12 percent lactic acid and an alpha-hydroxy acid that works to gently exfoliate and hydrate the skin, and AHA to diminish body acne and ingrown hairs. One editor details more in our AmLactin Daily Nourish Body Lotion review.
Editor Quote: "Whenever my friends ask how I'm able to get buttery-soft skin or how my bikini line looks smooth, I pretty much credit it to consistently using AmLactin's Daily lotion. It's my go-to for diminishing body acne, KP, and ingrown hairs, and it also helps with evening out my skin tone, whether it's from dark spots, friction-induced hyperpigmentation, or even awkward-looking tans. My "strawberry skin" is practically gone; I even noticed that my underarms are lighter and more even-toned, as well." — Anvita Reddy, former assistant shopping editor
Maison Margiela 'REPLICA' Memory Box Sampler Set ($33, originally $39)
In case you're a perfume lover like me, you'd know that Maison Margiela's 'REPLICA' fragrances are simply iconic. This sampler set (that's only $33), allows you to try all of the brand's luxe scents at once, including the viral Bubble Bath. When one fragrance retails for as high as $170, this is a no-brainer purchase.
Glossier You Rêve Eau de Parfum ($62, originally $82)
If you're a fan of Glossier's original You scent, then you'll love this elevated take. Featuring key notes of buttercream, plum butter, and ambrox, it's the perfect scent for any occasion.
Grown Alchemist Hand Care Set: Chrome Edition ($83, originally $110)
As someone who loves the feeling of a spa day in the comfort of my own home, I have my eye on this Grown Alchemist set. It contains a cedarwood-infused hand wash and restorative hand cream, all to help deliver long-lasting hydration and rejuvenation to the skin in just one use. It's the perfect cap to a cozy spa day inside.
Braun IPL at Home Laser Hair Removal ($280, originally $400)
Skip the pricey laser hair-removal sessions at the salon and do it yourself with this at-home tool. It's a no-brainer investment considering it reduces hair by 95 percent within the first month.
Best Early Cyber Monday Oral-Care Deals
Crest 3D Whitestrips Professional Effects ($30, originally $46)
In case you want to save yourself a trip to the dentist, consider these Crest 3D Whitestrips Professional Effects kit. Through the same teeth whitening ingredients that professionals use, you can achieve 19 levels of whiter teeth with these strips, minus the charge of one appointment. One editor tried it and got the perfect smile for her wedding day, which she details more in her Crest 3D Whitestrips review.
Editor Quote: "What truly impresses me about Crest 3D Whitestrips is how effective they are. Even though it had been well over a decade since I last used them, I couldn't resist trying them again and added them to my virtual Amazon shopping cart. The box boldly claimed they could 'remove over 15 years of stains in three days,' which initially made me a bit skeptical. However, the results speak for themselves. After just four treatments, the difference is already remarkable." — Marisa Petrarca, contributing shopping editor
Waterpik Aquarius Water Flosser Professional ($50, originally $80)
This Waterpik flosser boasts 10 settings, so you can adjust to your pressure preference; massage mode to stimulate your gums; and a timer to help you track flossing time. The results are so worth it.
Aquasonic Black Series Ultra Whitening Toothbrush ($30, originally $50)
This toothbrush includes 30-second timers and a two-minute automatic shut off to assure a perfect brush every time. The powerful motor also offers four brushing modes and 40,000 vibrations per minute, which is pretty hard to beat.
— Additional reporting by Angela Elias
Naomi Parris is the assistant shopping editor at Popsugar, based in New York. With over eight years of experience and previous roles held on the brand's Beauty and Operations teams, she enjoys telling stories that merge fashion, beauty, and Black culture. Naomi has also lent her skillful pen to Essence Girls United, Elle, Bustle, and Elite Daily. When she's not crafting shopping roundups, high-profile features, beauty op-eds, or trend guides, you can find Naomi behind her blog "Eli-Nay," where she inspires readers through style guides, cultural pieces, and innovative content on her Instagram.
Angela Elias (she/her) is a contributing editor for PS Shopping, where she reviews everything from beauty products to kitchen gadgets, curates can't-miss sales, and creates "best of" shopping roundups. In her former roles at PS, she led the relaunch of its Latine identity and family-focused verticals, directed its Home vertical, and hosted shopping segments. She has nearly 15 years of experience working in the lifestyle space as a writer, editor, content strategist, director, on-camera talent, and publicist.