It's Easier Than Ever to Buy Black-Owned Beauty Brands With Pinterest's Shop Collection
In honor of National Black Business Month, which started on Aug. 1, Pinterest launched a new Shop Collection on Aug. 20 featuring all Black-owned brands. In an effort to spotlight some of the amazing companies in the fashion and beauty space, Pinterest rounded up more than 20 brands and 600 products for pinners to discover and shop.
According to Pinterest, searches for phrases like "Black-owned business" and "support small business" have increased. The new shopping collection will be able to connect those inquisitive users with new options and expand their knowledge on the sheer number of diverse brands out there. In the beauty category, you'll spot names like Beauty Bakerie, Uoma Beauty, Range Beauty, and many more that offer a variety of hair, makeup, and skin-care products.
But that's only the beginning of Pinterest's efforts to make the platform more inclusive. Earlier this month, the social-media platform updated its algorithm to allow users to filter searches by skin tone to receive more personalized, curated results for product recommendations, tutorials, and inspiration.
Ahead, we've rounded up the Black-owned beauty brands highlighted in this month's Pinterest Shop Collection and the products you should check out from each.
Beauty Bakerie Almond Chestnut Flour Setting Powder
The Beauty Bakerie Almond Chestnut Flour Setting Powder ($24) comes in seven lightly tinted shades that lock in your foundation and concealer for all-day wear.
Nolaskinsentials is a vegan, cruelty-free skin-care brand that was founded by Jane Ormon. All of the brand's plant-based products were initially formulated for skin with melanin, but they're suitable for all skin types and tones.
Uoma Beauty was created by Sharon Chuter with nods to her Nigerian heritage. It's best known for its unheard of 51 foundation shades and product names inspired by African goddesses.
NaturAll Club was founded by Muhga Eltigani who was frustrated by the lack of natural commercial hair products on the market. The brand makes fresh, refrigerated hair products that don't contain any harmful chemicals and leave hair hydrated and healthy.
Range Beauty was founded by Alicia Scott. She describes the brand as "clean beauty for the forgotten shades." The cosmetic brand offers a variety of complexion products with women of color in mind.
MFMG Cosmetics was started as a beauty blog, but has expanded into a full cosmetics brand. It offers cruelty-free and paraben-free color cosmetics products, including ultrapigmented eyeshadow palettes.
Ceylon is a scientifically backed skin-care brand for men of color. It's formulated to tackle common problems like razor bumps, hyperpigmentation, and acne in darker skin tones.