Meet the Next Generation of Beauty Influencers

Though the adorable Ella Victoria gives off quintessential "American girl-next-door" vibes, she's actually from Australia. The 17-year-old's YouTube channel is filled with tutorials for youthful looks that highlight — instead of hide — natural features. She also has a younger sister, Liz, who’s a talented dancer and budding YouTube star herself. Clearly, beauty and brains run in the family.

Ella has racked up more than 98K followers and 3 million views on YouTube, and her Instagram feed boasts more than 21k followers. Both platforms showcase a mix of makeup, fashion, and lifestyle posts, but it’s clear that she’s a beauty girl at heart.