Last year, I predicted more makeup products fused with the benefits of skincare. Since then, I have already seen the rise in the "base makeup" category, along with developments in the cushion compact category. I expect more development here, starting first with cushion compacts that will have more options for various skin types and skin tones, plus some new innovations in the actual cushion technology (i.e. filter screens, mochi-based cushions).
On a related note, I'm seeing more and more Korean beauty bloggers, the rise of which is influencing street style makeup trends for the millennial generation in Korea. You'll be surprised to know that they are actually going away from the "no makeup, makeup look," and trending more towards the Western style of makeup, from contouring (yes, contouring!) and bright, vivid colors in eye shadows, brows, and lips.
With this change, I'm excited to see how Korean makeup brands adapt to the trend and see if their color offerings will compete against the likes of color cosmetic powerhouses such as NYX, Urban Decay, and Tarte!
