These Are 23 of the Hottest Beauty Launches For May 2017

"Before I retire my blow dryer in favor of letting my curls airy dry in the Summer breeze, I am enjoying a month of at-home styling in the low-humidity Spring air. Shu Uemura's new Blow Dry Beautifier Thermo BB Cream ($39) is my new favorite prep product. This cream version is ideal for thick hair, but there's also a serum for fine strands. The formulas contain special technology with fancy ingredients (Repositional Microwaxes and Amino Reactive Silicon) that memorize the styling shape and beat frizz. So if you spend time curling your hair, this will help to keep the shape when you sleep on it, work out, etc. It also has the Japanese ingredient gingko biloba, which comes from the maidenhair tree and adds nutrients to your scalp. What you need to know: it actually works and your blowout will be flawless and shiny!" — Lauren Levinson, senior editor, Beauty