28 South Asian-Owned Brands Taking the Beauty World by Storm

The Brand: Oath MD is a vegan, noncomedegenic, fragrance-free line created by dermatologists Dr. Divya Shokeen and Dr. Mona Mislankar. Inspired by the Hippocratic Oath, they aimed to create a line that makes skin care more transparent, manageable, and approachable.

What to Buy: If you have oily or acne-prone skin, the Oath MD TBH Facial Serum ($68) might be your new favorite night serum. It has it all, including bakuchiol, AHAs, manuka honey, niacinamide, green tea, zinc, and aloe — the perfect combination for diminishing breakouts and calming down inflamed skin.