36 Beauty Brand Founders on the Lessons They've Learned Since the Start of the Pandemic

"Being a startup founder is all about adapting to change — it's the only thing you can count on. As a high-growth business that has more than doubled our headcount during the pandemic (though we're still a small team!), we really had to learn to clearly communicate and get organized. Sticking to our values as an organization has been the true north for everyone and kept us in lockstep. We are constantly evolving as a brand, and every six months, there have been pretty monumental changes."