10 Just-Launched Target Beauty Products to Add to Your Little Red Basket

We all know drugstore mascaras can deliver serious bang for your buck. On that front, the e.l.f. Cosmetics Lash It Loud Mascara ($6) is the best six dollars you'll spend in Target's beauty department right now. The new formula is designed to give lashes incredible volume, with bristles that extend in every direction for added dimension. Plus, it's extremely dark and pigmented for those who like jet-black lashes.