"Louis Vuitton" Hair Is the New Variation of the Expensive Brunette Trend

While certain haircuts or styles work best for the color, the key to maintaining the look of "Louis Vuitton" brown is having healthy hair. "The shine and freshness of tone is a key element to Louis Vuitton brown and so keeping the hair in top condition is vital," Smith says. "Science-led conditioning treatments from brands such as Olaplex are a great addition to [your routine] to help fortify the hair and keep the luxurious and expensive appearance of the hair sporting this shade."