It Was Kim Kardashian's Decade, and We Were Just Living in It

Kim took her love for makeup to a new level in June 2017 when she launched her KKW Beauty line with — what else? — a contour kit. The collection earned more than $100 million in sales in 2018 and has since grown to include everything from eye-shadow palettes, highlighters, and lip colors to even body makeup designed to help those with skin disorders and scars (Kim has been candid about her own battle with psoriasis).

Along with the KKW Beauty launch, Kim also revealed KKW Fragrance in 2017 and released a trio of gardenia scents inspired by a perfume her late father, Robert Kardashian, bought her as a teen. According to Forbes, KKW Beauty makes up the majority of Kim's $72 million fortune.