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Reasons the Star Wars Franchise Is So Popular

7 Reasons Star Wars Still Matters

Reasons the Star Wars Franchise Is So Popular
Image Source: Disney

Unless you live in a galaxy far, far away, then you have at least heard of the Star Wars franchise. While these movies hold a special place in the hearts of many, they've also had a huge effect on our culture and have even redefined gender roles in film. Keep reading to find out all the reasons this franchise is here to stay in this post originally featured on ScreenCraft.

My first memory of childhood was of a gold-plated, metallic, humanoid figure walking through barren sand dunes with the seemingly endless skeleton of an unknown, but gigantic, creature in the background.

The image would later prove to be that of a certain droid named C3-PO trekking slowly through the dunes of Tatooine with the skeleton of a Krayt dragon in the near distance.

Upon its debut, Star Wars became a cultural phenomenon. It drastically affected pop culture and society as a whole — worldwide — in the 1970s and 1980s. The franchise was reborn in the 1990s with the now defunct Expanded Universe — defunct because it is not part of the current canon of the revived franchise — following sequel novels to the original trilogy written by Timothy Zahn, as well as the Dark Horse graphic novels and then many, many more novels and comics to follow.

The Special Editions of the original trilogy debuted in 1997, followed by a new line of toys that once again captured the imagination of young and old.

The prequels soon followed, much to the eventual dismay of the original trilogy fan base but capturing the attention of a new generation of fans.

And then of course, comes Lucasfilm and Disney with a new Star Wars multi-franchise, kicking off with the direct sequel to the Return of the Jedi some thirty plus years later — Star Wars Episode VII: The Force Awakens. The film has proven to be perhaps the most anticipated film of all time.

But why? Why has this saga captured the imagination — and obsession to many — of the whole world?

After well over 30 years, why does Star Wars still matter?

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