8 Things You Need to Know About Millennial Moms

Yes, many might lament that millennials love to hear themselves speak, but for the most part, mom counterparts have something meaningful to say. Roughly 90 percent of them share information about purchases they've made and services they've used — everything from grocery store brands to health insurance plans and financial investments. What's more, millennial moms have listeners. They are asked for their recommendations 74 percent more frequently than others in their peer group. And why not? Millennial moms are quite popular, with an average of 24 "close friends." That's a lot of influence.