The True Story About How Fashion Trends Are Born
Remember that scene in The Devil Wears Prada when Miranda Priestly schools Andy on how her "lumpy blue sweater" came to be? Although her monologue — in which she explains how what we wear is a direct result of the decisions made by designers and editors — is bitingly impressive, it's not actually correct.
Turns out, the next big trends for Spring 2015, which you're probably just starting to wear after they were revealed a few months back during New York Fashion Week, have been buttoned up for more than two years. A team of professional "trendcasters" used not a crystal ball but a highly tuned 10-step process to predict fashion's future long before a single trend took to the runway . . . and a single editor even knew of its existence.
How'd they do it? According to Sheila Aimette of trend forecasting agency WGSN, trends can take root in the simplest of ways. For instance, one particularly noteworthy installation from a small art exhibit can turn into a print that will be seen everywhere from couture collections to the sales bin at Target. "Little movements like that are pivotal to taking a trend from an idea to an influx," Aimette said.
If you've ever wondered how so many designers seem to simultaneously send the exact same trends down the runway days apart, how key styles are decimated across the globe in a matter of minutes, or how anyone is able to pinpoint what is going to still be relevant so far in advance, read on. This is the lifespan of a Spring 2015 trend.
Source: 20th Century Fox