Why Vera Wang Refuses to Design an "OMG, Can I Pull This Off?" Look For Kohl's

"Women shouldn't be dictated to anymore, and that's something that's always been very, very important to me. [The Kohl's collection] is very much about bringing fashion edge, but it's also about lifestyle. Lifestyle, in this particular case, is something that is going to work into a woman's wardrobe any way she wants. Take a piece, or buy three pieces, and really enjoy them and be creative with them. Not only are they comfortable, they're a part of your life. That's what makes this collection different from bridal or ready-to-wear."

"The jumpsuit is such a useful piece. You can layer on to it, you can put outerwear on top of it, you can jazz it up for nighttime and make it eveningwear. It's versatile enough to go from day to night and back."

"[My clothes] have a lot of thought put into them. It could be about gesture. It could be about proportion. It could be about length. It could be about volume, like in the sleeve. We did a lot of very exaggerated sleeves a year and a half ago for ready-to-wear. And I tried to incorporate that into Kohl's, into bridal, into everything we do. I think that's something we try to uphold with everything we do — a lot of thought, a lot of detail."

"Fashion used to be so intimidating and totally undemocratic, and it's really changed in the last 20 years. And mercifully, because I think whether you're shopping in Paris or you're shopping at Kohl's, the whole idea is that you can find something that's on trend, but also not scary. Then you're not saying, 'Oh, my God, can I pull this off?' I think that's a very important part of my messaging at Kohl's."