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"There's a stigma attached to 'plus size' and what it means. When you say 'plus size,' some people think it's not healthy or that it signifies obesity, which is not true. These are women who eat healthy, work out, but unless they actively starve themselves, their body is just not a size 0. Everyone's body is different. The opposite ends of the spectrum are anorexia and obesity, but there's the whole area in the middle, and 'plus' does not mean unhealthy.
"For years and years, we've had this misconception about what beauty is supposed to be. It's been ruled by decision-makers who refuse to change, but now with technology the decision is in the hands of the people. They are the ones demanding it. Unless people demand it, change is not going to happen. The other thing is that in every size, every body shape is different. There will always be challenges. Our industry is driven by a few people with courage and a lot of followers."