Meet Patrick Church, the Joy-Inducing Designer Behind Instagram's Biggest Fashion Statements

PS: We Instagram one time and it's over.

PC: Exactly! Personally, I buy things, I wear them once, and I sell them because I won't wear them again. It's that thing of, how do we make this work for us as a small brand? And we were working really well with dropping last year, so I was like, "F*ck it, let's do things differently." It's the sort of American dream thing of doing it yourself.