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The gowns I tried on at Kleinfeld ranged from $3,000 to $8,000, and I barely scratched the surface of the gowns available. Some are incredibly intricate with hand embroidery and carefully placed beads and sequins. It also depends on the designer you're shopping. If you attend a trunk show at Kleinfeld, there is a bit of a discount if you purchase day-of. You can find some dresses for below $2,000 at Kleinfeld, but with the well-known designers stocked at the store, most will ring in above that.
You must apply for "Say Yes to the Dress" via TLC, and Kleinfeld works with the network to choose brides with a unique storyline. These brides do try on more than four dresses (which is typical of a standard appointment). They usually stay at Kleinfeld for a two-hour window (instead of 90 minutes). Consultants assigned to these clients are advised they'll be filmed for TV upon arrival at work.