20 Celebrity-Favorite Y2K Fashion Brands That Are Popular Again
From the inimitable J-shaped metal zipper on a Juicy Couture zip-up hoodie to the stitching on Miss Me and True Religion jeans, no brand markings are more memorable than those from the late '90s and '00s. Few outfit combos were more popular than a distressed denim miniskirt with two layered Lacoste or Le Tigre polos in contrasting shades. As for those infamous Ed Hardy tees, you always needed a trucker hat to complete the look.
While the head-to-toe looks worn back then may feel somewhat outdated now, many of these labels are experiencing a modern renaissance as younger generations look to repurpose vintage pieces from the decade and stylists collaborate with old mall brands for the nostalgia factor alone.
Juicy Couture, in particular, dropped collections with Urban Outfitters and Ganni, revamping its iconic tracksuits with new finishes but in keeping with the same classic silhouettes. Bucket hats are also having a moment again, thanks to BTS bringing back the Kangol iteration in the "Dynamite" music video and Megan Fox popularizing furry versions.
While most people displayed their brand love in the school cafeteria during the early aughts, many style stars of the era were boldly repping the same trends on the red carpet. Since the photos here will likely tempt you to dig through the back of your closet or scour the internet for hours on a thrifting mission, we did some of the work for you and found vintage-inspired picks to shop right now.
Ahead, see how your favorite celebrities wore the biggest fashion trends in the '90s and '00s, and shop our selections to re-create those unforgettable looks.
Who didn't love collecting the velour and terry-cloth pieces in every color possible? The tees that said slogans like "Choose Juicy," the varsity-inspired duffel bags, and the chunky gold Juicy charm bracelets were also favorites. Britney Spears was the queen of rocking low-slung track pants.
Juicy Couture OG Big Bling Velour Track Set
Today, Juicy Couture has refreshed its inventory, even collaborating with brands such as Ganni and Urban Outfitters, so you can still get the iconic "bling" look.
Paris Hilton wore many a Tommy Hilfiger statement piece in the early 2000s. Here she is in 2002 repping the Tommy Girl brand, wearing a cropped stretch tank with low-slung track pants and a colorful bowling bag, both of which were popular silhouettes at the time.
Vintage Tommy Girl Tank Top
Vintage Tommy Girl Tank Top ($40, originally $100)
A few pieces of Tommy Girl merch are still circulating the internet, such as this yellow ribbed tank from the '90s with colorful stitching.
Do you spy that little red tab? That's how you know it's a pair of Miss Me jeans. Usually complete with contrast stitching, embroidery, and a distress wash, this denim was for true '00s icons — just like Beyoncé.
Sean Combs, aka Diddy, founded the apparel line in 1998, which began with men's sportswear and eventually expanded to multiple categories including suiting, fragrances, and outerwear. Jennifer Lopez was famously outfitted in the brand when she attended the MTV VMAs with Diddy in 2000.
Ed Hardy tees with different tattoo-style graphics, just like the one Miley Cyrus wore here in 2006 at the AMAs, were everywhere in the early aughts. The label was also popular for its tunics, trucker hats, and sneakers, all of which were printed with American tattoo artist Don Ed Hardy's original artwork. Madonna, Paris Hilton, Britney Spears, and Kim Kardashian were also frequently spotted in the brand.
Lauren Conrad aced the preppy look with this varsity knit jumper at the Lacoste spring 2007 fashion show in New York. Other popular items from the brand included their simple polos, tracksuits, and sneakers.
Rivaling Lacoste in terms of preppy style, Le Tigre made a comeback in the early 2000s, even though the brand was actually founded in the '70s. Clearly, Anne Hathaway was team Le Tigre in her striped polo.
The Von Dutch clothing line was all the rage, but the messy backstory behind the brand was recently documented in Hulu series "The Curse of Von Dutch: A Brand to Die For," shedding light on the 1999-founded label's ties to drug culture in Venice Beach and Long Beach, California. Popularized by celebrities like Paris Hilton, Tommy Lee, and Pamela Anderson, the business was cursed by a long list of sketchy ventures. Needless to say, Travis Scott attempted to bring back the look in 2018 at the MTV VMAs.
Vintage Von Dutch Trucker Hat
Vintage Von Dutch Trucker Hat ($46, originally $57)
While Von Dutch covered the wardrobe from head to toe, there was nothing quite like collecting the brand's trucker hats. This design is an original from the 2000s.
Adidas remains as popular as ever. But in the early 2000s, the brand's bestsellers included iconic shoes like the Samba and athleisure staples like colorblock zip-up track jackets, as seen on Queen Latifah in 2003.
Vintage Adidas Track Jacket
Vintage Adidas Track Jacket ($50, originally $110)
There's an incredible collection of old-school colorblock track jackets online, and we love the retro blue and cream shades of this vintage Adidas design in particular.
Abercrombie & Fitch
The Abercrombie & Fitch world was filled with denim miniskirts, graphic tees, and so much Fierce cologne. Justin Timberlake had mastered "the A&F look," which is now thought of as quite controversial due to its lack of representation. He practically walked straight out of an A&F catalog for a Super Bowl party with Britney Spears in 2002.
Vintage Abercrombie & Fitch Polo Rugby Shirt
Who can forget the preppy appeal of a classic rugby shirt? This design is preowned but has paint splatters that lend it a little more personality.
BTS brought back the popular Kangol hats of the '90s in their music video for "Dynamite." Missy Elliott would obviously endorse their choice of headwear — back in 2005, she wore her pink fuzzy bucket hat to the Baby Phat runway show in New York City.
Here's Alicia Keys out and about in New York City in 2003, repping a Baby Phat tracksuit with Nike Cortez sneakers and signature "A" gold hoops. Baby Phat zip-ups were a favorite piece of athleisure apparel, but fashionistas especially loved the cropped, sleeveless ones that still came with a hood.
JAY-Z and Damon Dash established Rocawear in 1999 (JAY-Z later sold the company to Iconix Brand Group). The bold outerwear completely embraced the logomania trend that defined the era — in 2001, JAY-Z arrived on the Victoria's Secret Fashion Show red carpet wearing one of the brand's designs.
Vintage Rocawear Track Jacket
Vintage Rocawear Track Jacket ($25, originally $35)
If you have the choice between a modern hoodie and a Rocawear nylon track jacket, why would you ever choose the former?
True Religion, with its classic horseshoe pocket — seen here on Jessica Alba at a Hollywood event in 2005 — is the iconic denim brand Fergie famously sings about in "My Humps." Paris Hilton, Jessica Simpson, and Sienna Miller frequently made street style statements in the jeans since the thick contrast stitching was recognizable anywhere. True Religion filed for bankruptcy in 2017 but has since tried to revamp its collection, with supermodels like Bella Hadid and Jasmine Tookes showing up to support.
True Religion Billie Big T Straight Jean
True Religion Billie Big T Straight Jean ($48, originally $199)
The pockets on True Religion jeans will forever be complete with their essential stitching. The Billie Big T straight comes in the perfect medium wash.
Despite its resurgence among Gen-Z and the clear popularity of its platform slippers today, we'll always remember UGG's most classic styles, that were frequently folded over and teamed with Juicy Couture track pants or distressed jeans in the early aughts. Sienna Miller's look fit the bill while out in London in 2005.
Branded Aéropostale tees were just as popular as those from Abercrombie & Fitch in the early 2000s, as proven here by "The O.C."'s Mischa Barton, who flaunted the label onstage at the 2004 Teen Choice Awards. The mall mainstay was known for its more affordable clothing and denim (when compared to Hollister or A&F). Though it filed for Chapter 11 bankruptcy in 2016, Aéropostale benefited from the pandemic under new management and is alive and well.
In 2018, Khloé Kardashian confirmed she buys her hoops from Claire's because she tends to lose her jewelry often. Sure enough, the affordable Y2K mall store was not just a one-stop shop for getting ears pierced, but also a destination for trendy accessories. Today, Claire's is striving for a comeback with a recent collaboration with Olivia Rodrigo's stylists, Chloe and Chenelle Delgadillo.
Claire's Silver & Gold Textured Hoop Earring Set
Claire's Silver & Gold Textured Hoop Earring Set ($7, originally $15)
Today, you can pick up a three-pack of hoops like Kardashian's for discounted prices, with all different textures and embellishments to style as you please.
Tiffany & Co.
The Tiffany & Co. chain-link heart tag toggle necklace dates back to the early 2000s, which is when Hilary Duff wore the coveted piece of jewelry on the red carpet at the "Crossroads" Hollywood premiere, appropriately capping off some metallic patchwork denim coordinates. Duff's messy ponytail and side bangs were right on the mark as a complementary beauty look, as far as the early aughts go.
Tiffany & Co. Heart Tag Toggle Necklace
Today, the "Return to Tiffany" heart toggle necklace still has all the classic hallmarks of the iconic key ring it was based on, which has been reproduced over and over from 1969.
Kate Spade New York's iconic Sam Icon bag first debuted in 1993 as part of the original collection. Mary-Kate and Ashley Olsen carried their own Kate Spade purses to the "Anna and the King" Hollywood premiere in 1999, with the duo both opting for fitted cardigans and fringe-finished skirts with minimalist sandals.
Kate Spade New York Sam Icon Leather Mini Tote
The Sam Icon comes in four different colorways currently and is produced in a spazzolato leather, which is a durable material that's easy to clean — making the purchase worth your while.
While today, prized possessions from the house of Dior include the iconic Saddle bag, sunglasses, slingbacks, and many a logofied trainer, Nicky Hilton exemplified cool-girl status in 2003 wearing one of the J'adore Dior slogan muscle tees, which you can still score on resale sites, where they ring in for upward of $500. The fashion house's recognizable monogram on Hilton's sandals and purse was popular across the swimwear category, too.
Dior J'adore Dior T-Shirt
Dior J'adore Dior T-Shirt ($558)
Whether you prefer the tank version or a classic shirt silhouette, "J'adore Dior" is a phrase straight from the early aughts that was emblazoned onto tees with rhinestones, denim, or big, block letters. Bonus points if you also employed a spritz of the eau de parfum.