For many of us, fitness means pushing our bodies physically to see results; but now, Adidas's new Unleash Your Creativity campaign is looking to disrupt those preconceived notions and show how we should be going one step further creatively to make a difference in the fitness world. Adidas has tapped female athletes and other influential women to explain how they each push themselves mentally to make a difference physically.
"Hard work only gets you so far," the campaign reads. "To make a real difference, you need something more powerful. Your creativity. Unleash it and see how far you can go."
In the video above, supermodel Karlie Kloss, social media influencer Hannah Bronfman, professional kickboxer Ruqsana Begum, and many more inspirational women show how they go beyond the rule book and use creativity to explore the fitness world in their own unique ways.