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What Is Blue Majik?

Why Blue Majik Is the New Green Juice

If you follow health food trends, you might have noticed that Blue Majik is popping up in just about everything. This delightful-sounding ingredient is making its way into cold-pressed juices, protein powders, and even lattes. When the brightly hued powder is mixed into drinks, the effect is a little like a blue raspberry slushie, but the nutritional makeup of Blue Majik couldn't be more different from the frozen treat.

Derived from spirulina, Blue Majik is a proprietary extract of the blue-green algae Arthrospira platensis. Much like green spirulina, Blue Majik is prized for being nutrient dense; full of vitamins (especially B12), enzymes, and minerals, it gets its bright blue hue from C-phycocyanin, a type of storage protein rich in amino acids. C-phycocyanin is also what puts the blue in Blue Majik and so much of the value in the trendy ingredient. Studies show C-phycocyanin to be rich in antioxidants with anti-inflammatory properties, and it may promote brain health.

Given that it's essentially an algae, you can imagine that on its own, it's not that tasty (a little fishy, TBH). But when mixed in a smoothie, it's easy to mask the unpalatable flavor. In the POPSUGAR office, we recently had a taste test of Juice Generation's Blue Majik powered Holy Water, where the average taster's score was a 3.5 out of 5. People found it refreshing and nutty with the perfect amount of sweetness. Our Food editor also cites Moon Juice's Blue Adaptogen as her favorite protein powder; creamy and not chalky, it's the perfect base for smoothies at home. And if drinks aren't your thing, you can even use it to whip up a batch of cake pops!

Image Source: Juice Generation
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