Even the busiest people on earth can take three minutes to sweat to a dance cardio video. Caleb Marshall, founder of The Fitness Marshall — an on-demand, YouTube-based dance cardio channel — told POPSUGAR that his subscriber base has increased 50 percent over the past year, and he's projecting even more growth in 2019. Why? Mass appeal and fun.
His dance videos are beginner-friendly (he told POPSUGAR that he ensures his dances are simple enough for his grandma to follow along) and only three to four minutes long — and they're all in good fun. Fans of his program gravitate toward his silly personality and magnetic energy as he coaches dancers through the sweat sessions. TFM videos are 100 percent free and all on YouTube, making them exceptionally accessible.
